SalesMax Announcing MiAutoNuevo.com - U.S.'s First Spanish Auto Search Engine

HAUPPAUGE, N.Y., June 1 -- SalesMax Worldwide Inc., a New York based Internet Company, is launching MiAutoNuevo.com, the first Spanish language automotive search engine in the United States. The site will enable the 36 million Spanish speaking U.S. consumers with over $ 1.2 trillion in buying power to shop for autos in the comfort of their native language. This is big news for auto dealers, because while the English speaking market is fully exploited, the Latino market is slated to be an area of explosive growth for dealers over the next 15 years. Today 3-of-10 cars sold by U.S. Auto Dealers are to Latino Consumers; by 2010, this number will grow to 40% of all auto sales. Projections show; by the year 2020 this market will exceed 70 million people.

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SalesMax is partnering with Spanish language media giants El Diario/La Prensa News Papers and the Spanish Broadcasting System, 20-station radio group as a way to build, support and develop the tremendous growth opportunity of the Latino auto buying market. SalesMax co-founders Thomas Cavallaro and Vincent Naso see the launch of MiAutoNuevo.com as the first step in readying auto dealers for the coming pyridine shift in this $ billion dollar a year industry. It also has SalesMax Worldwide poised to gain market share from long standing single service competitors.

"We provide the services today's automotive dealership must have to control and grow their business," said Cavallaro.

SalesMax is rolling out MiAutoNuevo.com as a complement to their bundle of Internet auto industry services, including MiAutoNuevo's English language sister site, SalesMaxCars.com. Both MiAutoNuevo.com and SalesMaxCars.com allow consumers to search for new and used vehicles based on make, model, price, and distance from the customer's point of origin, starting five miles from the shopper's location. The search engine's inventory is updated daily to ensure a complete and accurate search. The MiAutoNuevo.com public opening will be announced shortly.

Included in the company's automotive Internet toolbox are; Dealer Data Services, which enables automotive dealerships to track how their advertising dollars are working for them, and E-Z Connect, which connects consumers with Premier Auto Dealers based on brand preference. To become a Premier Dealer, dealerships must meet rigorous conditions that include positive customer satisfaction feedback.

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