Percepta Announces Agreement With Helm Inc.

DENVER, June 1 -- Percepta, a provider of customer management solutions to the automotive industry, today announced a strategic alliance with Helm, Inc., the distributor and marketer of factory authorized automotive service information for more than 60% of the U.S. market. Percepta will provide a customer care solution to Helm, a leading provider of niche-marketing services providing merchandising, fulfillment and inventory management programs for Ford Motor Company, General Motors, American Honda Motors, NAPA, Bendix, DaimlerChrysler, and Davenport University.

As a subsidiary of TeleTech Holdings, Inc. , Percepta's proprietary technology and processes, aligned with TeleTech's breadth and depth of human capital resources, will enable Helm to scale according to market demand. Through Percepta, Helm will have access to advanced customer management technologies and analytics for an in-depth assessment of their customer needs. This will drive increased customer satisfaction, brand loyalty, and operational effectiveness for Helm, resulting in enhanced business performance. Percepta will also support Helm with their strategic corporate initiatives by providing sales support for their new business development initiatives.

"Percepta will help Helm to scale our business cost-effectively while minimizing our implementation risks," said Dennis Gusick, president and chief executive officer of Helm. "Customer satisfaction is a key priority for Helm, and this solution enables continual improvement of the customer experience."

"Helm provides a unique service to their clients by providing creative marketing solutions that utilize their core merchandising and fulfillment services," said Tom Loberto, president and chief executive officer, Percepta. "The combined capabilities of Percepta and Helm will generate effective customer care, scale, and speed to market, providing complex fulfillment services in a single package."

ABOUT HELM

Helm has been servicing Fortune 500 companies for over 60 years. Their dedicated team is focused on delivering the most efficient and productive solutions possible for customers. One of their unique strengths is the ability to offer customers complete programs all under one roof. As the sole distributor and marketer of factory authorized technical service information for Ford Motor Company, General Motors, American Honda Motors and others, Helm fulfill orders for more than 60% of the U.S. automotive market. Today, in developing integrated brand merchandising programs for clients such as NAPA, Ford, Bendix, DaimlerChrysler, and Davenport University, they are recognized as a "Top 50" Advertising Specialty Institute (ASI) Distributor, making them one of the largest promotional products companies in an industry of more than 18,000. Helm is ISO 9001:2000 Certified.

ABOUT PERCEPTA

Established in April 2000, Percepta is a global joint venture with Ford Motor Company and TeleTech Holdings Inc., and provides customer management services and solutions to the automotive industry. Percepta manages Customer concern resolution, Inbound and outbound marketing information services; Warranty and policy claim management; Pre-purchase information services recall and technical advice; online vehicle purchase management; dealer lead verification and distribution; customer financial services support; claims center; corporate support center; marketing & communications center; dealer certification programs; and, eLearning on behalf of various clients in the automotive industry. Percepta operates worldwide from locations in Melbourne, Australia, Toronto, Canada, Glasgow, Scotland, Coventry and Warley, England and Koln, Germany, as well as Melbourne, Florida, Dearborn, Michigan and Rockleigh and Mahwah, New Jersey in the United States. Percepta is ISO 9001:2000 Certified.

ABOUT TELETECH

TeleTech is a global business services company that provides a full range of front- to back-office solutions including customer management, BPO, database marketing, and outsourced services to measurably enhance clients' core customer management processes. TeleTech's ability to create innovative strategies, combined with its global technology platform and delivery infrastructure, helps clients increase revenue, lower costs, and retain their customers around the world. TeleTech's products and services, standardized processes, and recognized capabilities to implement complex global projects make the Company a valued partner for clients that include Global 1000 businesses and governments. TeleTech partners with clients to offer 150 languages, through its more than 32,000 employees, in 17 countries. For additional information, visit www.TeleTech.com.