NASCAR's Kurt Busch Gets Behind the Wheel of World-Famous WIENERMOBILE to Give People a Chance to Win the Ride of Their Life
MADISON, Wis., May 27, 2005 -- The world-famous Oscar Mayer(R) WIENERMOBILE(TM) vehicles are revving up their engines to help announce the Oscar Mayer(R) Win the Ride of Your Life(TM) contest, and they're getting a little help from NASCAR Nextel Cup champion Kurt Busch. Hotdoggers, the official drivers of the WIENERMOBILE(TM) vehicles, will be making stops across the country collecting entries from hot dog lovers both big and small. People will have the chance to win the use of the WIENERMOBILE(TM) for a day and up to $5,000 to help create the ride of their life with the WIENERMOBILE(TM).
Ride with the Big Dogs
The Oscar Mayer(R) Win the Ride of Your Life(TM) contest provides an exciting opportunity for hot dog and bologna fanatics to fulfill their most special wishes with the famous WIENERMOBILE(TM). Whether it's a ride for your friends and family to a local theme park in the WIENERMOBILE(TM) or the opportunity to surprise less fortunate kids with a day of hot dogs and fun, Oscar Mayer(R) will grant 20 of the most unique and inspired ride requests incorporating the WIENERMOBILE(TM).
One for the Pro's ...
Busch, along with fellow NASCAR drivers Greg Biffle, Michel Jourdain and Todd Kluever, had the chance to show off their driving abilities with the WIENERMOBILE(TM) in grand style in Charlotte on May 26. In a special warm up for the Coca-Cola 600, the drivers tested their skills behind the wheel of the WIENERMOBILE(TM) on the famed Lowe's Motor Speedway track.
"I'm revving up the engines on a contest that everyone will love, the Oscar Mayer(R) Win the Ride of Your Life(TM) contest," said Busch. "Even better, I actually got to fulfill MY ultimate dream ride by taking the WIENERMOBILE(TM) for a few laps around the track!"
Can You Cut the Mustard?
To enter, contestants must submit their entry in 100 words or less explaining what they would do with the Oscar Mayer(R) WIENERMOBILE(TM) for a day and up to $5,000 to make it the ride of their life. Twenty winners from across the country will be chosen, with judging based on originality and creativity, inclusion of the WIENERMOBILE(TM) and an element of goodwill that benefits others.
All entries must be received by July 28, 2005 and can be dropped off on-site at local WIENERMOBILE(TM) events scheduled across the country, submitted online at http://oscarmayer.com/ or mailed to Oscar Mayer(R) Win the Ride of Your Life(TM) Contest, PO Box 5324, Blair, NE 68009-5324. For entry materials, complete rules and more information, visit http://oscarmayer.com/ .
Instantly Win the Ride of Your Life
In addition to entries collected as the fleet of WIENERMOBILE(TM) vehicles criss-cross the country, five lucky winners will have the chance to take the ride of their life though Oscar Mayer's on-pack instant win game. Now through July 28, 2005 visit your local supermarket and purchase any Oscar Mayer(R) hot dog or bologna product for your chance to win one of five fantastic rides including the Red Carpet Ride, Checkered Flag Ride, Theme Park Thrill Ride, Soccer Ride and Shopping Spree Ride.
Oscar Mayer(R) Foods, headquartered in Madison, WI, is a leading manufacturer of packaged cold cuts, hot dogs, LUNCHABLES lunch combinations and bacon. The company is a division of Kraft Foods Global, Inc., the nation's largest packaged foods company. The Oscar Mayer(C) Wiener Jingle(C) and Bologna Jingle(C) are copyrighted property of Oscar Mayer(R) Foods.