Research and Markets: Automotive Industry Follows a Massive Audience Shift Toward the Internet

DUBLIN, Ireland, May 27, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c18252) has announced the addition of 2005 Outlook: The Boom Continues For Online Auto Advertising to their offering.

Online Automotive Advertising surged 50% in 2004, hitting $1.2 billion. While manufacturers and dealers continued to shift more spending toward online applications, dealer associations finally started testing the waters. Online campaigns are likely to continue stealing ad share from newspapers and broadcast TV over the next several years as the automotive industry follows a massive audience shift toward the Internet. This 26-page report offers eight charts and an appendix describing the leading automotive Web sites.

  Contents are as follows:

   Executive Summary
   Chapter 1: The Big Audience Shift
   Chapter 2: The Big Ad Spending Shift
   Chapter 3: So What?
   Conclusions & Recommendations
   Appendix: Summary of Leading Automotive Sites

  CHARTS & TABLES

   Where Did You Find Your Dealer?
   Internet vs. Classifieds
   Major Shareholders of $1.2 billion in Online Ad Spending, 2004
   2003 vs. 2004 Automotive Advertising Share Shift
   Automotive Ad Spending Percentages: Online vs. Offline
   2004 Ad Spending by Media Choice for Dealer Associations
   2004 Dealer Association Online Ad Spending in Seven Markets
   Top 20 Automotive Sites, Dec. 2004
   Autobytel's Sources of Revenue

For more information visit http://www.researchandmarkets.com/reports/c18252

   Laura Wood
   Senior Manager
   Research and Markets
   press@researchandmarkets.com
   Fax: +353 1 4100 980