U.S. Auto Parts Drives into Future with New Logo Reflecting Company's Success, Growth

CARSON, Calif.--May 2, 20055, 2005--U.S. Auto Parts, the nation's leading Internet direct marketer of automotive aftermarket collision replacement parts and accessories, announced today that they have officially launched their new branding campaign with the debut of a new, more exciting logo. The new logo features a graphically designed steering wheel, new font, sharper color shades and new placement of the company name and slogan.

The redesigned logo reflects U.S. Auto Parts' continued momentum as a driving force in the industry, and yet retains elements of the original logo in an effort to preserve its heritage and brand recognition as a well-established company with a worldwide reputation for excellence and innovation. The bold new logo maintains U.S. Auto Parts' original color scheme of red, white and blue, but has added distinctive auto-related graphics to assist in making it instantly recognizable to audiences worldwide.

"We wanted to reenergize the U.S. Auto Parts brand, and create a look that was unique and memorable," stated Sol Khazani, Founder of U.S. Auto Parts. "After months of development, we have produced a simple, strong image with a modern vibe that effectively conveys the nature of the company."

The new logo is currently being implemented on all company collateral, packaging and supplies, and has already been changed on their Web site, www.usautoparts.com.

One of the most established auto parts wholesalers online, U.S. Auto Parts offers major product categories including bumpers, doors and door glass, fenders, hoods, lights, radiators and A/C condensers, wheels and suspensions. They provide superior quality wholesale parts to do-it-yourself consumers who repair and customize their automobiles and light trucks, as well as to collision repair shops and installation outlets.

U.S. Auto Parts supplies a comprehensive product offering of body parts and accessories at competitive prices. They market to consumers through the Internet, by phone and through automotive aftermarket retail outlets. U.S. Auto Parts' Web site receives more than 12 million visitors annually, and carries over 26,000 part numbers, representing over 75,000 unique product applications by vehicle make, model and year. Dedication, commitment to quality service, high level of professionalism, product dependability and competitive prices are reasons that underlie the success of U.S. Auto Parts.

About U.S. Auto Parts

Founded in 1995, U.S. Auto Parts Network, Inc. (usautoparts.com) is the nation's leading Internet direct marketer of automotive aftermarket collision replacement parts and accessories. They offer the most complete and competitive line of OEM replacement parts and aftermarket parts, and the best customer support. For more information on U.S. Auto Parts please call 888.827.6976 or visit www.usautoparts.com.