Mitsubishi Motors chooses Outlander and i as names for new SUV and kei minicar models

Mitsubishi Motors Corporation today announced the names of its new SUV and new kei minicar models. Mitsubishi Motors is planning to introduce the new SUV model on the domestic Japanese market this autumn and the new kei minicar early next year. The new SUV model will take on the name "Outlander" while the new kei minicar will be christened "i". Flowing through the veins of both are the "Sporty DNA" and "SUV DNA" that identify Mitsubishi Motors cars. These characteristics have been evolved through technology and know-how feedback harvested in the course of Mitsubishi Motors long-running and highly successful participation in the Dakar Rally, World Rally Championship and other motorsport arenas. Given graphic expression in the design, specifications and performance of the new models, these details clearly illuminate the company's approach to car development and building.

1. Outlander The new SUV's Outlander moniker evokes an image of an adventurer heading at speed for unknown lands. The name Outlander will be the standardized model name in all global markets.

The new Outlander has been developed as the "next generation SUV which combines a flexible utility with the sporty style." Outlander is distinguished by the following main features: -New 2.4-liter engine with aluminum cylinder block. - New platform with high crash safety. - New Body and chassis that have technologies grown by the Lancer Evolution models.

Outlander sits on a newly developed platform, which Mitsubishi Motors plans to phase in on its C-segment models.

2. i Mitsubishi Motors has decided to christen the latest addition to its kei minicar range "i". This new-age car encourages the owner to express him/herself ("I") fully. Starting with the letter "i" "innovation," also served as a keyword in the development of the car. As a "next-generation innovative kei," to deliver levels of safety, handling and stability that go well beyond the norm for its size classification, "i" becomes the first Mitsubishi Motors model to employ a rear-midship layout.

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