The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Sharp Showcases Newest Advancements in Liquid Crystal Display Technology at Society for Information Display International Symposium

CAMAS, Wash.--May 2, 20050, 2005--Sharp Microelectronics of the Americas:
    WHO: Sharp Corporation, worldwide leader in Liquid Crystal Display
technology, and its North American sales and marketing organization,
Sharp Microelectronics of the Americas, Camas, Wash.

    WHAT: At the Society for Information Display International
Symposium, Sharp will highlight its broad line of Liquid Crystal
Display panels based on the newest innovations in LCD technology. The
company will feature a 4.3-inch amorphous silicon liquid crystal
display in a 16:9 aspect ratio and 480 x 272 pixel format capable of
displaying 16 million colors. It was developed for next-generation
mobile devices that require wider color gamut and greater power
efficiency in a landscape format.

    In its booth, 2019, Sharp will also exhibit several large-format
LCD TVs, including its new 65-inch LCD TV, all developed with Sharp's
Advanced Super View technology for high contrast and fast response
time. Sharp's leading-edge LCD TVs are manufactured at its sixth
generation Kameyama fabrication plant in Mie Prefecture, Japan, where
eight 32-inch displays can be cut from a single motherglass.

    To demonstrate its strong commitment to providing industry-leading
LCD solutions for a range of applications, Sharp will exhibit a
comprehensive lineup of small, medium and large display modules for
mobile/handheld products, enterprise, automotive, industrial/medical,
and consumer markets. Sharp's TFT-LCD displays feature proprietary
display technologies, including:

    --  Advanced Super View LCDs feature 170 degree (H) x 170 degree
        (V) viewing angle, response rates of 12 milliseconds or less,
        and a 800:1 contrast ratio. Sharp's Liquid Crystal Display TVs
        are manufactured using this technology for high contrast and
        fast response rates with no smearing of fast-moving images.

    --  Super Mobile LCDs combine Sharp's proprietary Advanced Super
        View LCD and Advanced-TFT LCD technologies, and allow display
        modules to exhibit video and photographic-quality text and
        still images. A remarkable 240 x 240 Mobile ASV will be on
        display, as well as a 1.8-inch display for cell phones.

    --  Advanced-TFT (AD-TFT) Technology combines the advantages of a
        reflective display with a conventional transmissive display,
        ideal for PDAs, gaming, medical, and other handheld and mobile
        applications used in a wide range of ambient lighting
        conditions. Displays that will be on exhibit for handheld
        applications include the 3.0-inch, 3.5-inch and 3.7-inch
        modules.

    --  CG-Silicon is a next-generation process technology developed
        jointly by Sharp and Semiconductor Energy Laboratory Co., Ltd.
        (head office: Atsugi, Kanagawa Prefecture, Japan; president
        Shunpei Yamazaki). CG-Silicon makes possible a new generation
        of smaller, thinner, more versatile, more powerful and 
        energy-efficient mobile devices. Among the displays on exhibit
        will be a 2.6-inch VGA display, and 2.2-inch and 2.4-inch QVGA
        displays.

    Also on hand will be Sharp's impressive lineup of automotive
displays based on Advanced-TFT and CG-Silicon technology, in sizes
ranging from 3.3- to 8.0-inch configurations for in-vehicle dashboard
and rear-seat entertainment systems. There will also be a
demonstration of its "cluster" solutions that are designed for outyear
model dashboards.

    Finally, Sharp will demonstrate its system solution for personal
media player applications that features Sharp's MCUs, Flash memory,
LEDs and other components.

    CONFERENCE ACTIVITIES: Sharp experts will make the following
presentations at SID:

    --  "The System-LCD with Monolithic Ambient-Light Sensor System,"
        by Sharp Mobile LCD Group, Tenri, Nara, Japan, and Sharp
        Laboratories of Europe, Ltd., Oxford, U.K., Tuesday, May 24,
        4:30 p.m., Exhibit Hall D.

    --  "Dynamic Gamma: Applications to Improve LCD Temporal Response
        Using Overdrive," by X-F. Fang, H. Pan, and S. Daly, Sharp
        Laboratories of America, Camas, Wash., Tuesday, May 24, 
        4:30 p.m., Exhibit Hall D.

    --  "Quantitative Analysis of LCD Motion Blur and Performance of
        Existing Approaches," by H. Pan, X. Feng, and S. Daly, Sharp
        Laboratories of America, Camas, Wash, Thursday, May 26, 
        3:00 p.m., Room 304.

    --  "New Technologies for Large-Sized High-Quality LCD-TVs," by N.
        Kimura, Y. Yamada, and Y. Ishii, Sharp Corporation, Nara,
        Japan, Friday, May 27, 9:20 a.m., Ballroom A.

    --  "Image-Quality Improvements in Large-Screen LCD TVs," by Y.
        Yoshida, Y. Kikuchi, and M. Sugino, Sharp Corp., Nara, Japan,
        and S. Daly, Sharp Laboratories of America, Camas, Wash.,
        Friday, May 27, at 11:20 a.m., Ballroom A.

    WHEN:

    May 22-27, 2005

    For conference agenda and exhibition information, please see:
http://www.sid.org/conf/sid2005/schedule.html.

    WHERE:

    Sharp Booth No. 2019
    Society for Information Display Symposium
    The Hynes Convention Center
    Boston, Mass.