Pioneer Automotive Technologies Inc. Honored for Excellence

SPRINGBORO, Ohio--May 1, 2005; Pioneer Automotive Technologies Inc., a leading supplier of mobile entertainment products to the auto industry, was acknowledged today by Honda of America Manufacturing as one of its top suppliers for its performance last year. Recognized for its efforts as a partner that exceeds Honda's criteria including quality and timely delivery, Pioneer Automotive Technologies was presented with the 2005 Prestigious Productivity Award.

"We are extremely proud to buy parts made close to home from an excellent company like Pioneer," said Bob Nelson, senior manager, Honda of America Manufacturing. "Our supplier partners are key components to delivering the highest quality products to our customers."

Honda recently celebrated its 25th year of manufacturing in America, helping to bring jobs and commerce to Ohio. Located in Springboro, Pioneer Automotive Technologies Inc. and its 380 employees share Honda's philosophy, working along side its community, associates and business partners as one team toward a common goal -- customer satisfaction. Pioneer Automotive Technologies prides itself in offering the most advanced mobile electronic products, including navigation systems, headunits, amplifiers, speakers and other analog and digital entertainment components to automotive manufacturers. Pioneer Automotive Technologies Inc. has been a supplier for Honda for 20 years.

"Pioneer is devoted to elevating the business of its partners by providing the best technology, quality and customer service," said Steven Moerner, president and CEO, Pioneer Automotive Technologies. "It is an honor to have our Pioneer team recognized by Honda."

Pioneer has a long history in the mobile entertainment market. The company was first-to-market with numerous product innovations including the first in-car satellite radio system, first GPS navigation system, first detachable face-plate technology for car stereos and the first in-car CD player.

Pioneer Corporation , is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network Entertainment and components. Founded in 1938 in Tokyo, Pioneer Corporation employs more than 39,000 people worldwide. Its shares are traded on the New York Stock Exchange.