Automotive Specialty Concepts is Pleased to Introduce Novak Capital Inc. as its Investor Relations Partner

LAS VEGAS--May 1, 20058, 2005--Automotive Specialty Concepts, Inc. (Pink Sheets:AMVS), is a leading provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners.

"Our company's business model and growth opportunities are at the point where it is appropriate to partner with an investor relations firm such as Novak Capital Inc. to help in our efforts to build shareholder value," said Paul Stringer, Chief Executive Officer of Automotive Specialty Concepts, Inc. "We believe that Novak Capital Inc. is the right firm to guide our company as we begin to expand in the market place."

Over the last year the company has explored its viability with manufactures to finalize its production and now plans are set to release its product line by the end of summer. Automotive Specialty Concepts Inc. through its web site plans to sell direct to consumers. "Logistically we are set to launch the consumer line as soon as we finalize production schedules. We plan on selling direct to clients through the website and through retail outlets down the road. A strong presence in the decorative wheel segment will allow us to gain market share. The introduction of our products lends itself perfectly to an already growing national market of products supported by sports enthusiast around the country," stated Stringer.

"We feel it is our honor to represent Automotive Specialty Concepts," said NCI. "We found the company to be currently optimistically positioned after its recent restructuring and the potential market is huge that we are very excited to have been offered this privilege. We have formed a great relationship with the management team and understand their long-term business plans and growth strategies. We are prepared to help the Company communicate its story to the investment community and thus help Automotive Specialty Concepts achieve greater shareholder value."

A letter to the shareholders will be available shortly on the official investor relation's site and we encourage the current and potential shareholders to sign up for the email updates via The Novak Report which is available at http://www.novakcapital.com/AMVS.html The investors are suggested to contact NCI for the most recent updates, a representative is standing by to take your call.

Investor Relations Hotline Toll Free: 888-601-9983 Local or International: 503-618-0370 URL: http://www.esportswheels.com and http://www.novakcapital.com/AMVS.html.

About Automotive Specialty Concepts, Inc.

Automotive Specialty Concepts Inc. is a leading provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners. You can find out more about Automotive Specialty Concepts Inc. by viewing our current website. A new updated site is being designed and is expected to launch shortly. Please note that we can also be found under the symbol (Pink Sheets: AMVS.PK.).

About Novak Capital Inc.

Novak Capital is an internationally focused organization specializing in assisting companies generate market awareness and attract capital investment from within the financial community. We offer our clients a comprehensive array of services that are uniquely specific to their needs and the needs of their market.

At any point in time there is a large community of investors actively seeking investment opportunities. At the same point in time there is a population of companies seeking investment. Novak Capital brings them both together.

Reflecting the importance of communicating with existing shareholders and prospective investors, Novak Capital utilizes state of the art database management systems. Inquiries are responded to and consistent communication is maintained throughout our investor relations program.

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