The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Atari's 'Driver' Franchise Set to Break New Ground In 2006

- Genre-defining brand will return to its roots with innovations; Full details to be revealed this summer -

NEW YORK, May 17 -- The video game franchise that defines the action-driving genre and is the standard for interactive Hollywood car chases is back as Atari, Inc. today announced that the next game in the Driver series is currently in development by its award-winning studio, Reflections Interactive.

The Driver brand is a global phenomenon that has achieved sales in excess of 11 million units worldwide. The new title is scheduled to ship in early 2006 for play on the Xbox(R) video game system from Microsoft, PlayStation(R)2 computer entertainment system and personal computer.

"Backed by a distinct driving dynamic that gave rise to a completely new sub-category within the driving genre, and with millions of fans worldwide, it is no surprise that the Driver franchise is often called the 'father of action driving games'," said Marc Metis, senior vice president of Marketing. "With our next Driver game, we are concentrating on those qualities that defined the franchise and established it as a perennial best-seller."

Without yet revealing details, the brand will return to its game play roots with a highly sophisticated, adrenaline-pumping car chase AI and unprecedented vehicle dynamics and physics. The new game is set in a photorealistic interpretation of New York City, features a seamless open mission structure integrated around a central storyline, and will be one of the first games of the genre to incorporate online play for console versions.

Information about Atari's current product line can be found at http://www.atari.com/.

About Atari

New York-based Atari, Inc. develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

All other trademarks are the property of their respective owners.