NHRA NEWS -- NHRA Unveils Sport Compact Management Team
Organization
Ortega to Continue as Executive Director;
Peterson Joins NHRA as General Manager
GLENDORA, Calif. (May 12, 2005) - NHRA announced, today, a new sport
compact organization, designed to build upon the leadership position
currently enjoyed by the NHRA Xplod Sport Compact Racing Series.
As part of the new organization, Javier Ortega will continue to play a
pivotal role in the overall strategic direction of NHRA's involvement in
the sport compact drag racing scene encompassing all aspects of the
business including marketing, promotions and racing. Ortega, whose
knowledge of the sport compact industry is second to none, will serve as
executive director providing senior-level counsel on NHRA's short- and
long-term objectives and serve as a key advisor on the day-to-day
operations.
"Javier has been instrumental in guiding NHRA's entry into the sport
compact market and has helped us achieve significant growth and
success," said Tom Compton, president, NHRA. "Javier will continue to
provide valuable insight and leadership to NHRA's sport compact
program." Moving forward, Ortega will report directly to Compton.
In addition, Joshua Peterson, who has extensive experience in the sport
compact drag racing scene, has been named general manager of sport
compact racing at NHRA.
Peterson's background includes extensive experience in mechanical
engineering, race program and race team management and marketing. Before
joining NHRA, Peterson was a product analyst for the Pontiac-GMC
Division, and for three years before that, was program manager for
General Motors Racing Division's front wheel drive drag racing program.
"We are excited to bring on board someone with Josh's business and
technical knowledge, capabilities, and background to further enhance
NHRA's position as the leader in the sport compact drag racing world,"
said Gary Darcy, senior vice president of marketing, NHRA. In his new
position, Peterson will report directly to Darcy, with a reporting line
to the senior director of technical services, Don Taylor.
Given his business and technical engineering background, Peterson is
well-suited for the role as general manager of sport compact racing and,
specifically, the NHRA Xplod Sport Compact Racing Series. He has managed
and administered an entire factory sport compact drag racing program and
as a result, has an understanding of the challenges and opportunities
within the sport compact drag racing environment.
In this newly-formed position, Peterson, who will be based in Glendora,
Calif., will oversee day-to-day operations on the business and marketing
side, as well as technical issues and competition. Peterson will manage
relationships with all key audiences including the host tracks,
sponsors, and racers and is charged with developing and implementing key
strategic partnerships.
Peterson holds a bachelor's degree from the Milwaukee School of
Engineering and is currently obtaining his master's degree in business
administration.
Gary Raasch, director of sport compact marketing, will continue to work
on sales and marketing initiatives. Raasch and Jim Skelly, director of
competition, will report to Peterson.
"Javier's experience, strategic direction and knowledge of the industry,
coupled with the addition of Josh handling day-to-day operations in
Glendora, will provide more focus and enable NHRA to continue to grow
our leadership position in the industry while taking advantage of new
opportunities," said Darcy. "NHRA has a tremendous team in place that
will help us achieve our long-term objectives for growth."
The NHRA is the premier sanctioning body for sport compact drag racing.
It presents the 11-race, $2.1 million NHRA Xplod Sport Compact Racing
Series at eight tracks across the country from April-October. The series
features the largest guaranteed sport compact event purse of more than
$27,000 paid out per event. In addition, the series offers a year-end
championship fund of $144,000, along with more than $1.7 million in
contingency payouts. The series is highlighted by its five championship
classes (Pro RWD, Pro FWD, Modified, Turbo Magazine Hot Rod and Honda
Tuning All Motor). In addition, and at all eight of the stand-alone
NHRA Xplod Sport Compact Racing Series events, the NHRA Sony Xplod
Stylefest will bring a compliment of the lifestyle and entertainment
elements synonymous with today's sport compact scene. For more
information, please visit nhrasportcompact.com.
Headquartered in Glendora, Calif., the NHRA is the primary
sanctioning body for the sport of drag racing in the United States. It
presents 23 national events through its NHRA POWERade Drag Racing
Series. The NHRA has 80,000 members and 140 member tracks. The
NHRA-sanctioned sportsman and bracket racing series' provide competition
opportunities for drivers of all levels. The NHRA develops the stars of
tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Xplod
Sport Compact Racing Series, NHRA Summit Racing Series and the NHRA
Street Legal Program. The NHRA also offers the NHRA O'Reilly Auto Parts
Jr. Drag Racing League for youths ages 8 to 17.
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