ARKONA Expands to Offer Full Range of Complementary Hardware Products

SALT LAKE CITY--May 1, 20052, 2005--ARKONA Inc. (OTCBB: ARKN), the leader in Web-enabled dealer management solutions for the automobile industry, today announced that it has entered into agreements with leading computer hardware manufacturers and distributors as part of an initiative to provide dealers with better integration and lower prices on computer products. Under a newly created "ARKONA-READY" certification program, the company will be offering customers a wide range of Dell computers preconfigured from the factory with ARKONA client software. Agreements with large technology distributors Alternative Technology and Tech Data allow ARKONA to provide automobile dealers with industry-leading products from manufacturers like Hewlett-Packard, Lexmark, Okidata, Cisco and SonicWALL.

"Providing plug-and-play business-class systems is further evidence of our commitment to reduce the overall technology budgets in dealerships," said David Jenkins, vice president of marketing at ARKONA. "In addition to reducing the time and complexity of configuring PCs, dealers can now avail themselves of a single shop alternative by acquiring all their technology needs directly from ARKONA and at better prices."

Dealers that acquire ARKONA-READY Dell PCs receive the added benefits of enhanced technical assistance direct from Dell as well as online ordering and tracking and a three-year on-site warranty. In a soon-to-be-released dealer portal page on ARKONA's Web site, dealers will be able to purchase the full array of third-party hardware directly online.

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive and powersports management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information, visit the ARKONA Web site at www.ARKONA.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.