Solutia Automotive Launches Redesigned Web Site: www.SolutiaAutomotive.com
* New site more customer-centric * Consolidates all automotive product offerings * Optimized for search engines
TROY, Mich., May 12 -- Solutia Automotive (Solutia) (BULLETIN BOARD: SOLUQ) today announced the launch of its redesigned Web site, http://www.solutiaautomotive.com/ . The site reflects the company's focus on grouping its automotive brands under one umbrella.
The new Solutia Automotive site consolidates a number of innovative product sites and offers a broader view of the variety of possibilities available with all of Solutia's automotive brands, such as the Vanceva(R) and Saflex(R) brands of laminated glazing interlayers, post-applied films, nylon resins and fibers, and spray suppression products.
"SolutiaAutomotive.com is a remarkable new tool for engineers, designers, and consumers, especially when they are looking for information about laminated glass interlayers," said Peter Eppen, global marketing director of Solutia's Laminated Glazing Interlayers business. "The site is designed as an easy, intuitive way to explore the possibilities of laminated glass solutions such as noise reduction, security, and even aesthetics."
The site directs users based on the particular benefit or product they wish to learn about. In the case of laminated glass interlayers, clearly labeled navigation buttons allow users to learn about the variety of individual benefits or a combination of benefits. Engineers can explore the benefits of weight reduction and noise reduction, while designers can explore and create real-world color options in the Solutia Automotive site color studio. In the "Solutia Enhanced Vehicles" section, users can see examples of production vehicles with laminated glass that are currently available in various world markets.
In addition to its easy-to-use architecture, there are a number of advanced features that enhance the site's usefulness. It incorporates Flash animation, enhancing product presentation throughout the site. Also, it is optimized for search engines, meaning that potential customers can easily reach the site through a variety of search engines, such as Google, Yahoo or MSN.
The site uses the latest programming language, ASP.net, which allows for easier translation of Web site copy into other languages, crucial in today's global business environment.
"The redesign is our effort to offer a Web site that is truly customer- centric," said Eppen. "Time has become one of the most valuable commodities, and by creating a site that is benefits-driven, we are helping our customers access specific information quickly and easily."
Solutia is the leading supplier of the polyvinyl butyral (PVB) interlayer to the automotive industry for use in laminated glass in windshields, roof, side and rear window glass under the Vanceva brand of advanced solutions for glass and the Saflex brand. Solutia also produces FormulaOne(TM), Llumar(R), and Gila(R) brand post-applied films to the aftermarket industry.
In addition to its films business, Solutia supplies its Vydyne(R) nylon resins and TNF (Technical Nylon Fibers) to the automotive industry for use in plastic composites, such as cooling fan housings and exterior mirror brackets.
About Solutia Inc.
Solutia uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films, producing Saflex and Vanceva brand polyvinyl butyral interlayers for laminated glass in automotive, architectural and residential applications, helping to create the future of glass. Solutia is also a leader in process development and scale-up services for pharmaceutical fine chemicals, specialties such as water treatment chemicals, heat transfer fluids and aviation hydraulic fluid, and an integrated family of nylon products including high-performance polymers and fibers.
For more information on Solutia's automotive products, visit http://www.solutiaautomotive.com/
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