Saab Cars USA CRM Director Patrik Riese Named a 1to1 Magazine 2005 Customer Champion For CRM Activities with Firstlogic Software

LA CROSSE, Wis., May 10, 2005 -- Firstlogic, Inc., a leading global provider of enterprise information quality software and related services, recognizes Patrik Riese, director of CRM for Saab Cars USA, a division of General Motors, who was recently named a 2005 Customer Champion by 1to1 Magazine, a division of the Peppers & Rogers Group. Riese, a 14-year veteran of Saab, is one of 10 executives honored by 1to1 Magazine and profiled in the publication's April issue.

Riese is credited with raising the level of CRM for Saab in eight markets across the United States and Europe. In the U.S. market, Riese's team employs Firstlogic's Information Quality Suite and the Firstlogic integrated Data Quality link to Siebel Systems' eBusiness Applications to cleanse, standardize, match and consolidate real-time entries from customer service centers and dealers as well as existing customer and prospect data. The software achievements directly support Riese's team-oriented mission of delivering highly personalized customer service to Saab's loyal customer base, as well as ensuring a 360 degree view of the customer for marketing, sales and retention campaigns.

"It's very rewarding to be named a Customer Champion by 1to1 Magazine, a new accolade for the achievements the entire Saab Cars USA team has already had with our CRM projects," said Riese. "With the Firstlogic Information Quality Suite integration with Siebel Systems, we've been able to increase customer satisfaction to more than 75 percent, reduce marketing costs by five percent and gain valuable insights about our customers and prospects. This additional recognition again validates our decision to employ easy-to-use technology in order to gain significant advances in knowing our customers."

According to Ginger Conlon, editor-in-chief of 1to1 Magazine, the "Customer Champion" honor is awarded by the editors of 1to1 Magazine to executives who have met their business problems head on and are building their greatest assets -- their customers. "These honorees are the voice and advocate for the customer within their companies," Conlon said. "They are innovative, tenacious, creative leaders, who have an unrelenting focus on aligning their organizations' efforts with their customers' needs."

"At Firstlogic, we're always very proud when our customers can easily demonstrate a clear justification for investments in data quality initiatives with positive results like increased ROI or stronger customer satisfaction," says Eric Lieberman, president of Firstlogic. "When a leader like Patrik Riese is recognized as a Customer Champion by a respected publication like 1to1 Magazine, it's even more gratifying. Firstlogic's professionals are very proud of the power of our software to play a role in the success of companies like Saab Cars USA."

Visit http://www.1to1.com/ to read more about the 2005 Customer Champions.

For further information about Firstlogic software at Saab Cars USA, refer to http://www.firstlogic.com/stories/stories-saab.asp . To learn more about Firstlogic's solutions, can call the company's Information Center toll-free at 888-215-6442 (608-782-5000 outside the U.S. and Canada), send an email to information@firstlogic.com, or visit its Web site at http://www.firstlogic.com/ .

About Saab Cars USA

Saab is a division of General Motors Corp. Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden. For more information, please visit http://www.saabusa.com/ .

About 1to1 Magazine

1to1 Magazine is a property of 1to1 Media, part of the Peppers & Rogers Group. These print, electronic and custom publications explore the best practices, trends and developments in customer strategy, demonstrating how customer-based initiatives are driving bottom-line impact. Led by 1to1 Magazine, the publications bring Peppers & Rogers Group's expertise to a broader audience. The firm's partners, consultants and editors help articulate the customer vision to more than 200,000 CRM leaders and practitioners monthly.

About Firstlogic

Firstlogic is the recognized market leader for enterprise-wide information quality and mail automation solutions. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Global 2000 companies across a broad spectrum of industries. For more information, visit the company's Web site at http://www.firstlogic.com/ .