Eisbrenner Public Relations, Upstream Asia Form Alliance to Bridge Corporate Communication Strategies Between U.S., Burgeoning Asian Markets

Partnership to provide resource to automotive clients, industry working to impact strategic markets

TROY, Mich., and HONG KONG, May 10 -- Eisbrenner Public Relations and Upstream Asia have formed a strategic partnership to provide corporate and marketing communications support to automotive- and technology- related corporations aiming to expand their reach from North America to Asia, as well Asian firms seeking to export to North America. The partnership was formed to meet the needs of companies responding to emerging export and domestic sales opportunities in the automotive and related industries in China and the rest of Asia. Clients will gain access to each firm's industry, market and cultural expertise, enabling them to optimize messages and corporate positioning using strategies appropriate for each particular market.

"Intense industry and local knowledge is critical to public relations success," said Tom Eisbrenner, president, Eisbrenner Public Relations. "This relationship gives our clients access to Upstream Asia's award-winning expertise in nearly the entire Asian market and will enable us to provide seamless counsel that ensures our clients deliver consistent messages on a global basis."

"American companies are well positioned to add value in China's highly competitive yet growing domestic vehicle market, both by answering the Chinese auto industry's need for world class technology, and by providing export marketing services," said David Ketchum, CEO of Upstream Asia. "Our partnership with Eisbrenner PR can add value for both Chinese manufacturers seeking to enter American markets, and for American firms expanding their presence in Asia."

This agreement will provide a solution for North American-based corporations looking to expand their marketing efforts to the Far East, and vice versa. The firms will utilize effective methods unique to each region -- with attention to industry and market protocol, media relations practices, government requirements and cultural sensitivities -- to position clients appropriately. Most recently, the firms cooperated to help North American- based clients maximize their participation in Auto Shanghai 2005, which took place April 25-28 in Shanghai, China.

About Eisbrenner Public Relations

Eisbrenner Public Relations (http://www.eisbrenner.com/ ) provides a full range of public relations and marketing communications services, specializing in valuable media, supplier, OEM, aftermarket and association relationships within the automotive industry. The firm supplements its traditional public relations practice with several specialized practice areas, including Eisbrenner Design Group, Eisbrenner Events Group and Eisbrenner Message Coaching(TM), all integrated to create excellence through strategic solutions and measurable results for clients. With headquarters in Troy, Mich., and ownership in IPREX, one of the world's largest networks of independently owned public relations firms, Eisbrenner Public Relations provides counsel and implements communications strategies on a global scale.

About Upstream Asia

Upstream Asia is a pan-Pacific marketing and communications consultancy. Hong Kong-headquartered, Upstream Asia has nine offices around the Pacific Rim, including an office in San Francisco providing a communication bridge for U.S.-based clients. Upstream Asia provides strategic corporate and marketing communications services to its clients. For more information visit http://www.upstreamasia.com/