Webcast Alert: The Midland Company Announces Its Participation in the 2nd Annual Small Cap Recreational Vehicle Conference Webcast

CINCINNATI--May 9, 2005--The Midland Company announces the following Webcast:

      
What:           The Midland Company Participation in the 2nd Annual 
                Small Cap Recreational Vehicle Conference New York 
                Webcast, sponsored by Catalyst Financial Resources and
                Robins Media Group

When:           May 11, 2005 @ 10:45 AM Eastern

Where:          http://www.vcall.com/CEPage.asp?ID=91679

How:            Live over the Internet -- Simply log on to the web at 
                the address above.

Contact:        Connie Schadewitz, 360-828-8601 or
                connie@catalystresearch.com

If you are unable to participate during the live webcast, the call will be available for replay at http://www.vcall.com/CEPage.asp?ID=91679 or http://www.catalystresearch.com

About the Company

Midland, which is headquartered in Cincinnati, Ohio, is a provider of specialty insurance products and services through its wholly owned subsidiary, American Modern Insurance Group, which accounts for approximately 94 percent of Midland's consolidated revenue. American Modern specializes in writing physical damage insurance and related coverages on manufactured housing and has expanded to other specialty insurance products including coverage for site-built homes, motorcycles, watercraft, snowmobiles, recreational vehicles, physical damage on long-haul trucks, extended service contracts, excess and surplus lines coverages, credit life and related products as well as collateral protection and mortgage fire products sold to financial institutions and their customers. Midland also owns a niche transportation business, M/G Transport Group, which operates a fleet of dry cargo barges for the movement of dry bulk commodities on the inland waterways. Midland's common stock is traded on the Nasdaq National Market under the symbol MLAN. Additional information on the company can be found on the Internet at www.midlandcompany.com.