GM Invests In Website Aimed at Women

GM for Women Site

DETROIT May 6, 2005; General Motors recently launched its “Women in the Driver’s Seat” website to educate, inform and empower women making major automotive buying and servicing decisions.

“Women traditionally have not enjoyed the car buying and service experience,” said Cynthia Price, manager for the GM Center of Expertise Women’s Market Initiative. “We also know that women place safety as a higher priority in their purchase decision than men do and that 70% of women research on the Internet before coming into our dealer showrooms,” added Price.

The site gives readers straightforward information on buying a vehicle, servicing a vehicle and safety on the road. The site includes checklists with detailed information on what a perspective car buyer needs to know when going for a test drive, negotiating a price or taking delivery of a vehicle. The data is also available in printed guides, which can be picked up at participating GM dealerships and at GM Auto Shows in Motion held around the country.

The website also features a preview for GM’s newest vehicles including the Pontiac Solistice, a sporty roadster, and the Buick LaCrosse, an elegant sedan.

In 2005, GM will launch six new vehicles in the small car, mid car and compact SUV segments – categories that most appeal to women. The site also focuses on safety innovations. GM is the only auto manufacturer to have OnStar, an in-vehicle safety and communications system that has saved lives, and StabiliTrak, an electronic stability system that helps drivers maintainvehicle control during challenging driving conditions.

“The “Women in the Driver’s Seat” program is an essential part of improving awareness and consideration among women for GM’s vehicles,‘’ said Martin Walsh, executive director Marketing and Sales Support. “Consumers need to be aware of GM’s vast product line up and safety advantages to make informed purchasing decisions.”

The site also includes a chance to win in the “Women With Drive” Sweepstakes, which runs until December 31, 2005 . Prizes include online shopping trips to Amazon.com, Sephora.com, 1-800-Flowers.com, Redenvelope.com and Toysrus.com. The grand prize is $10,000 toward the purchase of a GM vehicle and one day at the famous Bondurant School of High-Performance Driving. The printed guides also have sweepstakes information.