Next Inc. Designs and Produces the Number One Selling Product for Dodge Dealership Network; Plays Integral Part in Growth Success of Licensing Program

CHATTANOOGA, Tenn.--May 4, 2005--Next Inc. (OTCBB: NXTI) an emerging leader in the sportswear and promotional products industry today announced that one of their internally designed and produced branded apparel offerings is the number one selling product for the Dodge dealership network. Dodge is a division of Daimler Chrysler.

"Next Inc. is one of our top licensees for the Dodge division of Daimler Chrysler. As a tent pole licensee for the past four years, they have become an integral player in the growth success of the program. By embracing every new Dodge vehicle and creating compelling graphics, their products enjoy superb retail sales. In addition, they designed and produced the number one selling product for the Dodge dealership network. We have a great working relationship with Next Inc. and look forward to continued success together." said by Robert Hollander, President of Brand Sense Partners, Dodge's exclusive licensing agency.

Bill Hensley, the Company's CEO stated, "We're very pleased at the tremendous success of our Dodge product offerings within the vast Dodge dealer network. We have thoroughly enjoyed working with the innovative and quality people at Dodge as well as their licensing representative Brand Sense Partners, LLC. We look forward to continuing this mutually beneficial relationship for the foreseeable future. Ironically, on a personal note, I drive a Dodge Durango and just like some of our Dodge product offerings say, "Yeah it's got a HEMI".

About Next Inc. http://www.nextinc.net

Next Inc. is a creative and innovative sales and marketing organization. Next Inc. designs, develops, markets, and distributes licensed and branded promotional products and imprinted sportswear primarily through major college and university, motor sports and other major promotional key licensing agreements. Next is one of the dominant companies in the highly fragmented licensed promotional products and imprinted sportswear industries.

The company has expanded its distribution to include e-commerce through which a significant amount of the Company's most popular licensed products is marketed. The most significant are, www.campustraditionsusa.com, www.rpmsportsusa.com, www.americanbiker.net and www.americanwildlifeusa.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which contains a safe harbor for forward-looking statements. The Company relies on this safe harbor in making such disclosures. The statements are based on management's current beliefs and assumptions about expectations, estimates, strategies and projections. These statements are not guarantees of future performance or results and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements.