Action Performance to Broadcast Review of Fiscal Second Quarter 2005 Financial Results

PHOENIX--May 3, 2005--Action Performance Companies, Inc. will release its fiscal second quarter 2005 financial results after the close of the market on Monday, May 9, 2005. A conference call will be held at 5:00 p.m. (EDT) that same day and will be broadcast live over the Internet.

The conference call will be hosted by Fred Wagenhals, Chairman, President and Chief Executive Officer, and David Riddiford, Chief Financial Officer, and will include a discussion of fiscal second quarter 2005 financial results, followed by a question and answer session. Interested investors and other parties may listen to the simultaneous webcast of the conference call by logging onto the Company's website at http://www.action-performance.com.

During the conference call it is possible that the Company may make public disclosure of material nonpublic information as well as forward-looking statements regarding the Company's business, operations and financial condition.

A replay of the conference call will be available through midnight (EDT) Monday, May 1, 20056, 2005, by dialing (888) 203-1112, or (719) 457-0820 for international participants. The pass code is 9906471. The replay also will be available at http://www.action-performance.com for thirty days following the call.

About Action Performance

Action Performance Companies, Inc. is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers. Additional information about Action Performance can be found at http://www.action-performance.com.