ARKONA Expansion Continues -- New Sales Office Added in Great Lakes Area; Company Lures Industry Veteran to Head Newest Sales Region

SALT LAKE CITY--April 27, 2005--ARKONA Inc. (OTCBB: ARKN), the emerging company of choice in dealer management solutions for new and independent automobile dealerships, announced today the hiring of Steve Windham to establish its new regional sales office in the Great Lakes Region. This new sales office will serve customers and prospects in the states of Ohio, Michigan, Illinois, Indiana, Kentucky and West Virginia.

Windham brings to ARKONA more than 25 years' experience in the automotive industry, including 19 years with ADP Dealer Services as an account manager, district manager and director of sales. Previous positions included Northeast region sales manager for Dixon Hughes, one of the top automotive CPA and consulting firms, and vice-president of sales for Experian Automotive.

"Having spent my entire career inside automobile dealerships, I am convinced that ARKONA has created a business model built for success and one that resonates with dealers," said Windham. "ARKONA's innovative approach to providing fully integrated, Web-enabled solutions is a value proposition unparalleled in the industry. The upside to both dealer and ARKONA is enormous."

"ARKONA is in a period of strong growth, and we are responding to the increased demand for our dealer management solutions," said Alan Rudd, chairman and CEO of ARKONA. "Steve Windham understands the needs of automobile dealers, and he brings a proven record of accomplishment to his new position."

The Great Lakes Region Sales Office is located in Hudson, Ohio, and is the fifth ARKONA sales office opened in the past 12 months. The telephone number for the Great Lakes Office is 866-478-6364, ext. 2113.

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market, ARKONA is the premier Application Service Provider (ASP). For more information visit the ARKONA Web site at www.ARKONA.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.