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Lithia Motors Q1 2005 Earnings Per Share Rise

MEDFORD, Ore.--April 26, 2005--Lithia Motors, Inc. :

Lithia Motors' First-quarter 2005 Highlights for Continuing
Operations:

Operating Profits:                                          +36%
Net Income:                                                 +31%
Adjusted earnings per Share:                                +30%



Lithia Motors, Inc. today announced that first quarter 2005 net income from continuing operations increased 31% to $10.0 million from $7.7 million in the first quarter of 2004. Earnings per share from continuing operations, excluding the dilutive effect of the change in accounting for convertible notes, increased 30% to $0.52 as compared to $0.40 in the first quarter of 2004. Including the effect of the accounting change for convertible notes and discontinued operations, earnings per share were $0.48 per fully diluted share.

First quarter 2005 sales increased 6% to $670.8 million as compared to $632.8 million in the same period last year. New vehicle sales increased 4%, used vehicle sales increased 7%, parts/service sales increased 11%, and finance/insurance sales increased 10%.

Sid DeBoer, Lithia's Chairman and CEO, commented, "In the first quarter, we saw sales growth and margin improvements across all business lines. Our operating margin improved by 80 basis points to a record level of 3.6% for the quarter."

The total gross profit margin for the quarter was 17.8%, an improvement of 110 basis points as compared to the same period last year. Sales general & administrative (SG&A) expense, as a percentage of gross profit, improved by 350 basis points as compared to last year.

"The benefits of Lithia's operating model are readily apparent. This is the eighth consecutive quarter of total gross margin improvement for the company. In 2004, our SG&A expense as a percentage of total gross profit improved by 160 basis points year-over-year, and we are pleased to see this positive trend continuing in the first quarter of 2005," concluded Mr. DeBoer.

Jeffrey B. DeBoer, Senior Vice President and CFO added, "In the first quarter, we completed three acquisitions; a Chrysler and Jeep franchise in Concord, California which was added to our Dodge store in that market, a Chrysler franchise in Eugene, Oregon which was added to our Dodge store in that market and a Chrysler Dodge Jeep store in Omaha, Nebraska. Last week we completed the acquisition of Lithia Chrysler Dodge in Eureka, California. These stores and franchises represent approximately $178 million in annualized revenues."

"Our guidance for the second quarter and full-year 2005 is included in the table below. It includes the effect of the recent accounting pronouncements for convertible notes. Previous full-year 2005 guidance included the effect of accounting pronouncements for stock options that was to go into effect in the third quarter of the year and amounted to a five-cent decrease in annual earnings per share. A recent rule adopted by the SEC has delayed the required implementation of FAS 123(R) until the first quarter of 2006. The Company is not intending to implement FAS 123(R) early. Guidance for 2005 has been updated to reflect this delay," concluded Jeffrey B. DeBoer.


                                Guidance    Actual   Guidance  Actual
EPS excluding new
 accounting                   2Q 2005   2Q 2004          2005   2004
                              -------   -------          ----   ----
 pronouncements:        $0.59 - $0.61    $0.57  $2.41 - $2.49   $2.22
Effect of Convertible
 Notes                         ($0.04)  ($0.03)        ($0.16) ($0.10)
Effect of FAS 123(R)              N/A      N/A            N/A     N/A
                        -------------   ------  -------------  ------
EPS - Reportable        $0.55 - $0.57    $0.54  $2.25 - $2.33   $2.12

In October of 2004, the Financial Accounting Standards Board's Emerging Issues Task Force (EITF) ratified Issue No. 04-8, requiring the company to include in its share count in determining diluted earnings per share, the shares potentially issuable to the holders of its $85,000,000 in principle amount 2.875% Senior Subordinated Notes Due 2014, even though the holder of such notes cannot convert the notes into common stock except under certain limited circumstances and then only at a conversion price of approximately $37.69 per share. Previously, the shares issuable would only have been included in the calculation of diluted EPS if the holders were then entitled to convert the notes. For purposes of calculating reported diluted EPS for the first quarter ended 2005, Lithia is required to increase its share count by the amount contingently issuable to the noteholders. This resulted in an additional 2.255 million shares for the first quarter of 2005. Adoption of the accounting statement does not affect the cash flow of the company.

Also in December 2004, the Financial Accounting Standards Board ("FASB") issued Financial Accounting Standards Statement 123 (revised 2004) ("FAS 123 (R)") that will require that the value of all equity-based compensation arrangements, including stock options and employee stock purchase plans, be accounted for using a "fair value" method. Previously, the Company had accounted for such arrangements under the "intrinsic method" permitted by APB 25. Previously, FASB had determined that the new rules, absent any change, would be effective for the Company commencing with the third quarter of 2005. A recent modification by the SEC has determined that these rules will not be effective until the first quarter of 2006. Company guidance for 2005 has been updated to account for this change. Adoption of this accounting change will not affect the cash flow of the Company.

About Lithia

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 88 stores and 174 franchises in 13 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 98,331 new and used vehicles and had $2.7 billion in total revenue in 2004.

Forward Looking Statements



LITHIA MOTORS, INC.
(In Thousands except per share and unit data)

Unaudited                 Three Months Ended
                                   March 31,     $Increase  % Increase
                          ------------------
                            2005     2004       (Decrease)  (Decrease)
                           -------- -------- ------------- -----------
New Vehicle Sales         $365,647 $351,405  $     14,242         4.1%
Used Vehicle Sales         200,534  187,856        12,678         6.7
Finance & Insurance         25,633   23,227         2,406        10.4
Service, Body & Parts
 Sales                      76,027   68,771         7,256        10.6
Fleet & Other Revenues       2,964    1,531         1,433        93.6
                           -------- --------  ------------ -----------
Total Revenues             670,805  632,790        38,015         6.0
Cost of Sales              551,533  527,302        24,231         4.6
                           -------- --------  ------------ -----------
Gross Profit               119,272  105,488        13,784        13.1
SG&A Expense                91,681   84,853         6,828         8.0
Depreciation/Amortization    3,441    2,900           541        18.7
                           -------- --------  ------------ -----------
Income from Operations      24,150   17,735         6,415        36.2
Flooring Interest Expense   (5,248)  (3,582)        1,666        46.5
Other Interest Expense      (2,809)  (1,734)        1,075        62.0
Other Expense, net             317      221            96        43.4
                           -------- --------  ------------ -----------
Income from continuing
 operations
 before income taxes        16,410   12,640         3,770        29.8
Income Tax Expense          (6,350)  (4,930)        1,420        28.8
Income Tax Rate               38.7%    39.0%
Net Income from
 continuing ops.            10,060    7,710         2,350        30.5
                           -------- --------  ------------ -----------
Income (Loss) from
 discontinued
 operations, net of
 income taxes                  (70)    (231)          161       (69.7)
Net Income                $  9,990 $  7,479         2,511        33.6%
                           ======== ========  ============ ===========
Diluted Net income per
 share including effect of
 convertibles notes:
Continuing Operations     $   0.52 $   0.40  $       0.12        30.0%
Effects of convertible
 senior sub. notes           (0.03)     N/A
Discontinued Operations      (0.01)   (0.01)
Net Income per share      $   0.48 $   0.39          0.09        23.1%
                           ======== ========  ============ ===========
Diluted Shares
 Outstanding                21,704   19,111         2,593        13.6%

Diluted Net income per
 share before effect of
 convertibles notes:
Continuing Operations     $   0.52 $   0.40  $       0.12        30.0%
Discontinued Operations      (0.01)   (0.01)
Net Income per share      $   0.51 $   0.39          0.12        30.8%
                           ======== ========  ============ ===========
Diluted Shares
 Outstanding                19,449   19,111           338         1.8%

Unit Sales:                   2005     2004
-----------                 ------   ------
New Vehicle                 13,065   12,756           309         2.4%
Used - Retail Vehicle       10,965   10,658           307         2.9
Used - Wholesale             5,691    6,007          (316)       (5.3)
Total Units Sold            29,721   29,421           300         1.0



Average Selling Price:        2005     2004
----------------------        ----     ----
New Vehicle                $27,987  $27,548          $439         1.6%
Used - Retail Vehicle       15,205   14,636           569         3.9
Used - Wholesale             5,942    5,305           637        12.0

Key Financial Data:
-------------------
Gross Profit Margin          17.8%    16.7%
SG&A as a % of Gross Profit  76.9%    80.4%
Operating Margin              3.6%     2.8%
Pre-Tax Margin                2.4%     2.0%



Gross Margin/Profit
 Data                    Three Months Ended
-------------------               March 31,
                         ------------------
                              2005     2004
                              ----     ----
New Vehicle Retail            8.1%     7.5%
Used Vehicle Retail          15.2%    14.2%
Used Vehicle Wholesale        4.4%     3.0%
Service, Body & Parts        48.5%    47.4%

New Retail Gross
 Profit/Unit                $2,268   $2,067
Used Retail Gross
 Profit/Unit                $2,319   $2,082
Used Wholesale Gross
 Profit/Unit                  $259     $161
Finance & Insurance/
 Retail Unit                $1,065     $985

Same Store Data          Three Months Ended
---------------                   March 31,
                         ------------------
                              2005     2004
                              ----     ----
New Vehicle Retail Sales     -6.4%     1.4%
Used Vehicle Sales
 (includes Wholesale)        -1.9%    -1.4%
Total Vehicle Sales
 (excludes fleet)            -4.8%     0.4%
Finance & Insurance Sales    -1.8%     2.7%
Service, Body & Parts Sales  -0.1%     8.0%

Total Sales
 (Excluding Fleet)           -4.2%     1.2%
Total Gross Profit
 (Excluding Fleet)            1.1%     6.8%


Balance Sheet Highlights (Dollars in Thousands)

                                      March 31, 2005 December 31, 2004
                                      -------------- -----------------
                                        Unaudited
                                      --------------
Cash & Cash Equivalents                  $   19,562        $   29,264
   Trade Receivables (a)                     84,615            84,489
   Inventory                                563,995           536,653
   Assets Held for Sale                      15,260               135
   Other Current Assets                      14,072            12,334
                                          ----------        ----------
Total Current Assets                        697,504           662,875

Real Estate, net                            233,113           226,356
Equipment & Leases, net                      75,095            73,275
Goodwill, net                               249,905           244,532
Other Assets                                 49,950            49,866
                                          ----------        ----------
     Total Assets                        $1,305,567        $1,256,904
                                          ==========        ==========

   Floorplan Notes Payable               $  467,929        $  450,859
   Liabilities Held for Sale                  3,719                 -
   Other Current Liabilities                 86,122            85,839
                                          ----------        ----------
Total Current Liabilities                   557,770           536,698

Used Vehicle Flooring                             -                 -
Real Estate Debt                            147,677           139,702
Other Long-Term Debt                        131,820           127,608
Other Liabilities                            48,912            46,950
                                          ----------        ----------

Total Liabilities                           886,179           850,958
                                          ----------        ----------

Shareholders' Equity                        419,388           405,946
                                          ----------        ----------

     Total Liabilities &
     Shareholders' Equity                $1,305,567        $1,256,904
                                          ==========        ==========

-------------
(a) Includes contracts-in-transit of $42,683 and $42,913 for 2005 and
    2004.

Other Balance Sheet Data (Dollars in Thousands)

Current Ratio                                  1.3x              1.2x
LT Debt/Total Cap.
  (Excludes Used -Vehicle Flooring
   and Real Estate)                             24%               24%
Working Capital                            $139,734          $126,177
Book Value per Basic Share                   $22.00            $21.79