Is Your Wife or Mother a Car Slob?

Skip the Beauty Spa Gift Certificate for Mother's Day and Enter Mom to Win a Complete Car Makeover

CHICAGO, April 22 -- Beauty makeovers might be the latest rage, but this Mother's Day skip the spa gift certificate and head for the garage. You can nominate your mom or wife to win the International Carwash Association's Mother's Day Car Slob Makeover Contest.

  It's time to enter the car makeover contest if:

  --  Your mom's or wife's car looks like a dumpster on wheels,
  --  You look for your clothes in the back seat instead of the closet,
  --  You can open up a Swiss bank account with the change on the floor,
  --  Your thighs stick to the upholstery.... and you are wearing pants -
      not shorts,
  --  Or, the local mini-mart directs customers to her dashboard for napkins
      and straws.

Ten lucky moms will receive a complete bumper-to-bumper car makeover from the International Carwash Association that includes a complete interior and exterior cleaning and roses on the front seat.

"It may not bring a tear to her eye, but a professional car detail is one Mother's Day Gift that won't be returned," said Mark Thorsby, executive director of the International Carwash Association. "Everyone loves a clean car!"

"In addition, a professional car detail protects the investment made in a car," said Thorsby. According to auto trade-in experts such as Kelley Blue Book, cars in excellent mechanical condition and appearance can be valued at $1,500 higher than those in good or fair condition.

How to Enter

There is no purchase necessary to enter. Send a photo with 50-word-or-less description as to why your nominee deserves a complete car detail for Mother's Day. Mail your entry, with first-class postage affixed, to: International Carwash Association Mother's Day Car Slob Makeover Contest, 401 N. Michigan Ave, Suite 2200, Chicago, IL 60611. Entries must be received by May 8th, 2005. All entries must include the following information: complete address (including zip code), daytime and evening telephone numbers, and age (entrants must be 18 years of age or older). A complete list of contest rules is posted on http://www.carlove.org/ . Final entries become the sole property of the International Carwash Association (ICA) and none will be returned. ICA reserves the right to use the photos and essays for publicity purposes.

Contest winners will be announced by May 13th, 2005. All photos are property of the International Carwash Association (ICA) and cannot be returned. A complete list of winners will be posted on http://www.carlove.org/ . Winners will be chosen from a random pool of verified and confirmed entries.

The International Carwash Association (ICA) is a non-profit trade association serving 3,000 businesses in the United States, Canada and overseas. Membership includes car wash operators, equipment manufacturers, distributors and related suppliers. ICA Members represent approximately 25,000 car wash and car care locations in North America.