Harris Interactive 'Roll Out at the Ritz' Invites Automotive Industry Experts to Explore the Future of 'Bling'

ROCHESTER, N.Y., April 19 -- Topic:       "Roll Out at the Ritz" Automotive Conference Take an
               innovative look at the new, youth-oriented niche market of
               customization and how OEMs, aftermarket suppliers and the
               media can work together to harness this market's potential.
               The event is sponsored by Harris Interactive(R) and WWJ
               Newsradio 950AM.

  When and     Wednesday, May 4, 2005 from 7:30 a.m. - noon EDT in the Grand
  Where:       Ballroom of the Ritz-Carlton in Dearborn, Mich.

  Presenters:  * Ryan Friedlinghaus, owner and CEO, West Coast Customs (as
                 featured on MTV's "Pimp My Ride"
               * Paul Kirsch, vice president of OEM, XM Satellite Radio
               * Myles Kovacs, president, DUB Publishing Inc.
               * Todd Lamb, publisher, Speed, Style and Sound Magazine
               * Peter MacGillivray, vice president, marketing and
                 communications, Specialty Equipment Market Association
                 (SEMA)
               * Marques McCammon, director, product and business planning,
                 ASC, Inc.
               * David Pankew, editor-in-chief, Modified Magazine

  Who Should   OEMs, aftermarket suppliers, members of the media and others
  Attend:      interested in automotive customization should participate.

  To Register: The conference fee is $195 per person and includes breakfast.
               All interested participants can register for Roll Out at the
               Ritz at http://www.harrisinteractive.com/rolloutattheritz .
   
   About Harris Interactive(R)

Harris Interactive Inc. (http://www.harrisinteractive.com/ ), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (http://www.hieurope.com/ ), Paris-based Novatris (http://www.novatris.com/ ), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide, a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. EOE M/F/D/V