ARKONA Names Leland H. Boardman Vice President & CFO; Company Announces Resignation of Chief Financial Officer

SALT LAKE CITY--April 12, 2005--ARKONA Inc. (OTCBB: ARKN), the leader in Web-enabled dealer management solutions for the automobile industry, today reported that its Vice President and Chief Financial Officer Stephen L. Russo has tendered his resignation effective April 14, 2005 in order to pursue a startup interest in an unrelated industry.

"Steve has been a valuable contributor to the formation, growth and success of ARKONA," said Alan D. Rudd, chief executive officer and chairman. "He has elected to pursue other interests, and we wish him nothing but the greatest success as he leaves to form a startup venture."

As a replacement for the departing Russo, ARKONA has announced the hiring of Leland (Lee) H. Boardman, who will become the chief financial officer and vice president of ARKONA effective April 15, 2005. Boardman comes from Utah-based Sorensen Medical Products, where he has served as vice president of finance since 2002. Before beginning his work at Sorensen Medical Products, Boardman spent eight years as the controller and chief accounting officer with Ballard Medical Products, a public company acquired by Kimberly-Clark in 2001. Prior to beginning his work with Ballard Medical Products, Boardman spent 12 years as a certified public accountant with a predecessor to Deloitte & Touche, serving in their Salt Lake City, New York and Los Angeles offices.

"We are extremely fortunate to have a professional of Lee's caliber join ARKONA's management team," said Rudd. "With his extensive experience in public accounting and in his broad-based experience in overseeing the financial operations of public companies, both as a CPA with Deloitte & Touche, and as a controller of a $157 million public company, his impact will be felt immediately."

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive and powersports management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information visit the ARKONA Web site at www.ARKONA.com.