Action Performance CFO to Present at 34th Annual SunTrust Robinson Humphrey Institutional Investor Conference

PHOENIX--April 7, 2005--Action Performance Companies Inc. , a leader in design and marketing of licensed motorsports merchandise, announced today that David M. Riddiford, Chief Financial Officer, will be presenting at the 34th Annual SunTrust Robinson Humphrey Institutional Investor Conference to be held at the Ritz-Carlton Buckhead in Atlanta, Ga.

Action Performance's investor presentation is scheduled for Tuesday, April 12th at 11:05 EDT. The presentation will be webcast live and archived online on the Investor Relations section of the Company's website at www.action-performance.com and at http://www.wsw.com/webcast/strh13/atn.

About Action Performance

Action Performance Companies Inc. is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail, department stores, and specialty dealers. Additional information about Action Performance can be found at http://www.action-performance.com/.