CarsDirect Wins 2005 Dealers' Choice Award
LOS ANGELES--April 7, 2005--CarsDirect, a leader in the online automotive services category, has been named the top New Vehicle Lead Provider by the industry's Auto Dealer Monthly magazine and AutoDealerDaily.com. As the "Diamond" award winner in this category, CarsDirect was honored for consistently delivering the very best performance, value, cost structure and customer support among all third-party providers offering new vehicle lead products. Dealers cited lowest cost per sale and high lead quality as the primary reasons for their overall satisfaction with CarsDirect. Nearly 14,000 votes were cast by dealers ranking 19 categories of products and services. The annual awards program has been designed to tap into dealers' critical knowledge base, personal experiences and satisfaction by providing their collective selection of the top providers to the entire retail auto industry."Our promise to our 3,000-plus CarsDirect dealer partners has always been to deliver the most qualified and serious new vehicle buyers in the industry," said Mark Miller, senior vice president, dealer and industry relations. "It is this proven ability to attract buyers deep in the purchase funnel that has driven such high dealer satisfaction with our lead programs." Dealers have consistently expressed their satisfaction with CarsDirect's exceptional close rates, positive customer feedback and unique value-added programs like monthly Dealer Scorecards that track a dealership's performance versus local and national averages.
Each month, over seven million individuals choose CarsDirect and its sister site Autos.com to research, compare and buy their next new vehicle.
About CarsDirect
Los Angeles-based CarsDirect is a leading operator of a growing portfolio of Internet media and ecommerce sites for "large ticket" consumer categories. Through the company's two automotive websites, CarsDirect.com and Autos.com, the company offers product and pricing information, new and pre-owned automobiles and related products and services.
The CarsDirect.com website has been named one of the "50 Best Websites" by Time Magazine, chosen a "Forbes Favorite" three times by Forbes Magazine and selected as a "Top 100 Internet Site" for three consecutive years in PC Magazine.
In recent months, CarsDirect has added to its rapidly growing portfolio of consumer services designed to take the hassle out of high-value, complex consumer transactions on the Web. In Fall 2004, the company extended its award-winning service and technology expertise to the home mortgage lending market with the launch of LoanStore.com, providing easy-to-digest consumer information about mortgage terms and loan types, and access to a full-service brokerage. In January 2005, CarsDirect acquired the well-known and award-winning consumer brands BestRate.com and LoanApp.com from Myers Internet Inc., the leading provider of website and backoffice technology to the mortgage and real estate industries.