Isuzu Launches Joint Venture for Commercial Vehicle Sales in Spain

Tokyo April 7, 2005; Aki Tsukioka writing for the JCNN reported that Isuzu Motors has established Isuzu Iberia S. L., a sales joint venture for commercial vehicles and light commercial vehicles, with Mitsubishi Corporation and the Berge Group, a Spain-based auto importer.

Capitalized at 280 million yen ($2.6 mil), Isuzu Iberia is owned 60% by Berge, 20% by Isuzu, and 20% by Mitsubishi. The joint venture will make active use of the product strengths and marketing know-how of both Isuzu and Mitsubishi Corp.

Integrating the distributors in Spain and Portugal to Isuzu Iberia, Isuzu will create new efficient and strong sales operations there.

Isuzu Iberia is targeting to sell 2,500 units of N-series (Elf in Japan) and 3,000 units of Rodeo (Isuzu D-Max in Thailand) in 2007.