Dealix Corporation Ranked #1 New Car Lead Provider by Ward's

Holds Leadership Position Among Top 100 U.S. Internet Dealers

REDWOOD CITY, Calif., April 5 -- Dealix Corporation, the market expert and leader in automotive Internet marketing services and a division of The Cobalt Group, Inc., announced today that Ward's Dealer Business, a world leader in automotive information, named Dealix the new car lead provider of choice among the top 100 Internet dealers in the U.S. Dealix's leadership positioning shows it is used by more of these top dealers than any other new car lead provider. Every year, Ward's ranks the top 100 e-dealers by units sold for the previous year. It was the first automotive trade publication to recognize the increasingly important role that Internet departments play in overall auto sales, and the first to rank the top Internet dealers in the nation.

"Over the past few years, the nation's top 100 e-dealers have doubled their sales," said Cliff Banks, editor of Ward's Dealers Business. "With overall auto industry sales sluggish at best, dealers that are successfully utilizing the Internet as a key sales channel are winning big. Having a strong Internet department has quickly become the key differentiator among these dealerships."

Scott Haynes, Internet director for Penske Honda of Indianapolis, IN, one of the top 100 e-Dealers in the ranking, credits Dealix leads with helping his dealership make the Ward's e-100 ranking: "Dealix has been fundamental in helping Penske achieve this level of success," said Haynes. "We use Internet leads because we are very aggressive with our sales goals. Our Internet department is helping to drive the growth for the entire dealership."

This year's Ward's e-Dealer 100 ranking marks the fourth year in a row, in independent studies, that auto dealers have ranked Dealix the top Internet lead provider. In addition to being used by more of the Ward's top 100 e-dealers than any other new car lead provider, dealers have given Dealix top rankings in various other categories, including:

  -- 2005 -- Platinum Winner, Dealers' Choice Awards
  -- 2004 -- Total Dealer Satisfaction
  -- 2003 -- Business Generation, including Lead Quality and Lead Quantity
  -- 2002 -- Lead Quality, Lead Close Rate, Profit per Car Sold, and
             Service*

  About Ward's Communications

A world leader in automotive information, Ward's Communications has covered the auto industry for more than 75 years. With a variety of information products ranging from monthly magazines (the widely read Ward's Auto World and Ward's Dealer Business) to weekly and twice-monthly newsletters (Ward's Automotive Reports, Ward's Engine and Vehicle Technology Update), as well as database products and the continually updated website, WardsAuto.com, Ward's Communications is widely regarded as the source for global auto industry news and analysis. More information about subscriptions and sponsorship opportunities is available at www.WardsAuto.com.