RaceQuest to offer Free Online Racing Sponsorship Seminar
RaceQuest to offer Free Online Racing Sponsorship Seminar ERIE, Pa. – RaceQuest, a company dedicated to assisting race teams and promoters with their Sponsorship Marketing programs, will host a FREE Sponsorship Seminar on Thursday March 31, 2005, at 7:30 PM Eastern Standard Time, and again at 8PM Pacific for racers on the west coast. The hour-long online “webinar” will focus on five very important topics, which greatly impact the ability of race teams and companies (large and small) to engage in marketing relationships, otherwise known as racing sponsorship. The seminar is led by RaceQuest founder Bill Catania, author of the popular RaceQuest Marketing Manager book, which is designed to help race teams and promoters learn how to Find, Manage, and Keep racing sponsors. The RaceQuest Marketing Manager is the flagship product of the RaceQuest program, and is available in both eBook and Hard Copy formats. The book is highly detailed, covering every aspect of how to pursue local and regional racing sponsorship. Written from years of experience in motorsports marketing, and from the school of hard knocks, the RaceQuest Marketing Manager is guaranteed to save racers and promoters time and money during their search for sponsorship, while teaching both basic and advanced fundamentals of marketing, and how it works in the “real world”. The theme of the webinar is “Quest for Sponsorship”, and focuses on the following five core points. 1. Why MOST racers and sponsors don't understand racing sponsorship 2. Where to look for sponsors – How to do GREAT Research 3. “The First Call” Biggest mistakes you can make while calling companies 4. “Building a Measurable Marketing Program” 5. Why the same teams get sponsors every year, and the same ones DON’T! What makes RaceQuest “more than a great book” is that each book order is supported by 4 free training sessions, which are held online, in real time. “We have had as many as 60 racers in our web cast training room at one time – it is truly amazing how technology has enabled us to have a virtual classroom, where racers from around the world can ask questions about the book, or sponsorship programs that they are working on”, stated Catania. In addition to marketing support, on April 1, RaceQuest will launch a complete line of team racing apparel, including printed t-shirts, jackets, hero cards, hats, polo shirts, uniforms, and over 100,000 printable promotional items. “We instruct each of our clients to do their best to promote marketing partners, and race teams, so we felt it was a natural fit to offer the very best quality promotional products, team apparel, and hero cards as part of the RaceQuest program. As a grand opening special, any team that has purchased the RaceQuest Marketing Manager book will receive Free Shipping on any promotional products until April 30. Join the FREE Online Sponsorship Webinar – Information Below ___________________________________________________________________ DATE: Thursday March 31 TIME: 7:30PM EST and 8:00PM Pacific (will last approx. 60 min) LOCATION: http://www.racequest.com/training_demo.html ACCESS CODE: racequest LIMIT: 200 guests -30-