Yamaha WaveRunner VX110 Deluxe Named 2005 Watercraft of the Year
In only its second month on the market, the VX110 Deluxe is already the best selling 2005 model in the industry
KENNESAW, Ga., March 30 -- Yamaha Motor Corporation, U.S.A. has once again set a new standard of excellence for personal watercraft with the WaveRunner VX110(TM) Deluxe being named 2005 "Watercraft of the Year" by WaterCraft World Magazine.
This is the seventh time that a Yamaha WaveRunner has been named "Watercraft of the Year," with Yamaha claiming nearly half of all "Watercraft of the Year" awards in the 15-year history of the industry's most prestigious honor.
This coveted award recognizes the watercraft which best demonstrates excellence in the following criteria: innovation, market appeal, and long-term impact on the industry. To accomplish this achievement, Yamaha bucked the industry trend for more expensive models and challenged every employee involved in the development process to produce a four-stroke model that was accessible to the millions of families that are interested in on-water recreation.
"We set out many years ago to create a craft that would broaden the accessibility of high-quality on-water family recreation and it is gratifying that WaterCraft World Magazine has recognized this tremendous achievement," said Mark Speaks, president of Yamaha WaterCraft. "The VX110 Series is not only an important contribution to our line-up, but also represents a very positive addition for growing the sport. Ultimately, it is our customers who are the winners since they are able to reap all the benefits of this breakthrough craft at an accessible price."
With bold, stylish designs, and one of the best ergonomically designed riding positions, the new VX110 Series of four-stroke personal watercraft represents Yamaha's next generation of family watercraft utilizing the latest in low noise, low emission four-stroke technology-all at an attractive price. With an MSRP starting at $6,999, the VX110 Series is priced thousands less than any comparable model, and more than 30% less than the industry average for four-stroke models.
But low price alone does not a champion make. Performance is king when it comes to personal watercraft, and the VX110 delivers. WaterCraft World noted "the watercraft delivers many of the features of higher-priced models, but in a more affordable package and at a higher performance level. For the recreational rider who wants a good-looking, all-around performer, the VX could be a perfect fit."
The VX110 Series features two models, the VX110 Sport and VX110 Deluxe. The VX110 Sport retails for under $7,000 and is designed for every way PWC are enjoyed. The VX110 Deluxe is the world's first full-featured, three-person, four-stroke PWC under $8,000, and features the industry's only remotely- controlled security system and Low-RPM Mode, which lowers the craft's top speed. Equipped with an all new, 4-cylinder engine that boasts 110 horsepower, these highly-versatile craft are capable of towing a skier or wakeboarder and are the ideal craft for family recreation and multi-passenger adventure touring.
About Yamaha WaterCraft Group Company
Yamaha WaterCraft Group Company, a division of Yamaha Motor Corporation U.S.A., is headquartered in Kennesaw, Georgia. Yamaha WaterCraft Group Company is responsible for the marketing and distribution of Yamaha WaveRunner(R) watercraft and Yamaha Sport Boats in the United States. Yamaha Motor Corporation, U.S.A. is a leading distributor of motorcycles, ATVs, snowmobiles, golf cars and marine products in the U.S. For more information, please visit http://www.yamaha-motor.com/ .
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050330/CLW009AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com