JAGUAR CARS APPOINTS EURO RSCG/FUEL AS NEW GLOBAL ADVERTISING AGENCY

NEW YORK CITY, March 23, 2005 – Jaguar Cars today announces that Euro RSCG/Fuel is appointed as its new worldwide advertising agency.

Following a review process that began late last year and culminated in pitches by six agencies, Euro RSCG/Fuel will be responsible for the creation and execution of Jaguar's global advertising. The agency will conduct operations from New York and London, with support for the North American market provided by the New York office.

"The decision to conduct an agency review was part of our strategy to refocus our market positioning and external communications on Jaguar's unique values", explained Jaguar Managing Director, Bibiana Boerio. "Working together with Euro RSCG/Fuel, we will move our communications and the Jaguar brand forward.

"Jaguar has its sights set on the future, with a multi-faceted plan that includes great new products", continued Boerio. "We gave an insight into this new generation of beautiful, fast cars with the Advanced Lightweight Coupe, which has received widespread recognition since its January debut in Detroit at the North American International Auto Show."

Jaguar and Euro RSCG/Fuel are working on the themes and ideas presented during the review process, with a view to developing an integrated campaign that will break later this year.

"We are tremendously excited to be working with Jaguar", said Euro RSCG/Fuel Global CEO Jim Heekin. "The Jaguar brand has significant equity around the world and we believe we can work with the Jaguar management team to capture the imagination of its existing and potential buyers. We are ready to hit the ground running."

Jaguar will continue its relationships with WPP subsidiaries, MindShare, Wunderman and mediaedge:cia

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates three manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motor sport.

Jaguar offers a four-model range of luxury sedans and sports cars packed with fully competitive technology and safety systems wrapped up in stylish bodies. The X-TYPE premium compact sedan is the company’s first all-wheel drive model combining unmistakable Jaguar looks in an affordable, sporting package. Entry to the Jaguar range via the X-TYPE just over $31,000.

Jaguar's mid-size luxury sedan is the S-TYPE distinguished by styling reminiscent of the original Mark 2 and S-type sedans. Positioned above the X-TYPE in size and price S-TYPE ownership begins at less than $45,000. The flagship XJ sedan has been the cornerstone of the marque since 1968 and is the definitive Jaguar. The 2005 XJ is the most technologically advanced car the company has ever built, using aircraft-style aluminum construction for lightness and strength. It is also the longest and most spacious Jaguar offering a selection of long wheelbase derivatives in the range. The XJ range starts at less than $62,000. The XK series, including the XK8 and XKR coupes and convertibles are Jaguar's sports cars. They combine high performance with luxurious interiors and grand touring capability. Pricing begins at just over $70,000.