Cars.com Signs to Use TACODA for Audience Management and Behavioral Targeting

Audience Segmentation Helps Cars.com's Advertisers More Efficiently Target Ready-to-Buy Consumers

NEW YORK, March 22 -- TACODA, the pioneer and leading provider of behavioral-targeted online advertising solutions, today announced that cars.com, a leading online automotive marketplace, will use TACODA Audience Management Services(TM) (AMS) to create audience segments for OEM and national site advertisers.

Partnered with 200 leading newspapers, television stations and their websites, cars.com is the destination for those looking to buy or sell a new or used car. Through strong site performance, cars.com brings advertisers a unique and ready-to-buy audience. Cars.com is using AMS to allow deeper segmentation of this audience, providing its national advertisers with even greater ability to target the right consumers, with highly relevant and timely messages.

TACODA's AMS is particularly helpful for sites with large audiences that want to segment users based on their online navigation behavior. This enables advertisers to target ads precisely to users who meet specific criteria. When users see highly relevant ads that meet their interests, they respond to them at higher rates than nearly any other type of online advertising.

"Cars.com is pleased to work with TACODA to bring our advertisers proven results generated by audience-based campaigns," says Mitch Golub, President of cars.com. "57 percent of cars.com visitors are ready to buy a vehicle within 3 months. With TACODA, our advertisers can more efficiently and effectively reach consumers in this sweet spot based on their demonstrated site behavior. Through our relationship with TACODA, cars.com continues to bring new opportunities and effective advertising products to our advertisers."

"There is not a more exciting or inventory-demanding advertising category than automotive," says Dave Morgan, TACODA's CEO. "With AMS we can help spread ad impressions more evenly throughout the cars.com site, improving the value of its entire ad inventory. Users are served relevant ads no matter where they are on the site, increasing campaign effectiveness for cars.com advertisers."

Partnered with more than 200 leading metro newspapers, television stations and their Web sites, cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site places more than 1.4 million vehicle listings from 10,000 dealer customers, classified advertisers and private-party listings to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of consumers connect with sellers each month.

Launched in June 1998, cars.com is a division of Classified Ventures, LLC, (http://www.classifiedventures.com/), which is owned by six leading media companies including, Belo , Gannett Co., Inc. , Knight Ridder , The McClatchy Company , Tribune Company and The Washington Post Company. .

TACODA(R) (http://www.tacoda.com/) is the pioneer and leading provider of behavioral-targeted online advertising solutions for driving quality branding relationships. TACODA delivers advertisers the highest quality, targeted audiences from premium sites, powering successful online advertising campaigns. TACODA-enabled websites, which number over 2,000, reach over 70% of the US internet audience monthly. Its roster of customers, mostly Fortune 1000 business, includes branded national, regional and vertical sites, and 75% of the top twenty US newspaper companies. Customers include New York Times Digital, Weather.com, iVillage, Gannett/USATODAY.com, The Tribune Company, Belo Interactive, BusinessWeek.com, About.com, Advance Publications' Advance Internet and Forbes.com. Virtually every top 50 online marketer has run campaigns on TACODA-enabled sites such as leading travel, automotive, packaged goods, consumer/health products and consumer electronics companies.

TACODA and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA Systems, Inc.