ARKONA Dealer Solutions Selected by Mazda for Its North America Service Center

SALT LAKE CITY--March 22, 2005--ARKONA Inc. (OTCBB: ARKN), a leader in dealer management solutions for the automotive industry, announced an agreement with Mazda North America Operations through which Mazda will deploy ARKONA's dealer management system at its corporate vehicle service center. As part of the agreement with Mazda, ARKONA will install, provide training for, and maintain its service, parts and accounting solutions.

"After considering several dealer management system options, we made a corporate decision to go with ARKONA and have been very satisfied with ARKONA's solution and performance," said Grant Uehara, manager information technology, Mazda North American Operations, Irvine, Calif. "With the integration of the ARKONA computer system into the daily work environment at the service center, our technicians and service managers now have better and more advanced software tools to help them to be more efficient in maintaining our fleet."

In the past year, ARKONA developed and delivered Mazda-specific factory integration to its base of Mazda dealers in North America. ARKONA and Mazda will continue to work together to enhance the existing interface, to promote employee training, and to use ARKONA's suite of software tools at Mazda's corporate service center.

"ARKONA is pleased to have its dealer solutions selected and implemented by Mazda for their corporate service center," stated Rich Holland, president, ARKONA Inc. "We value the relationship that has been built with Mazda. It has grown stronger over the past few years and Mazda has our commitment to meet their corporate requirements and meet the needs of their dealers using our unique dealer solutions."

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive and powersports management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information, Google ARKONA