MotorSports Emporium, Inc. Adds 2-Time Indy 500 Winner to Advisory Board; Arie Luyendyk Joins MotorSports Emporium

SCOTTSDALE, Ariz.--March 16, 2005--David Keaveney, CEO of MotorSports Emporium, Inc. (OTCBB:MSEP), announced today that 2-time Indianapolis 500 winner Arie Luyendyk has joined its advisory board.

Keaveney commented, "We are thrilled that racing legend Arie Luyendyk has agreed to contribute his wealth of expertise to our organization. Arie will be a powerful engine particularly in identifying fundamental growth metrics."

Arie Luyendyk stated, "After meeting with management I fully understanding their objectives. The potential of MotorSports Emporium is exciting and very real. I'm confident my contacts, friends, and associates from 20+ years in auto racing will help MSEP open many doors to new and potentially profitable relationships."

MotorSports Emporium would also like to announce that Arie Luyendyk Jr. will be racing in Phoenix on Saturday March 19, 2005 in the Infiniti Pro Series for AFS Racing. MotorSports Emporium subsidiaries ScaleCars.com and DriversDigs.com will both have logos on the sides of Luyendyk's #5 car and will be featured on his helmet's visor and racing uniform. Marketing Manager Mark Wolkos stated, "We are ecstatic that Arie Jr. has the opportunity to showcase his driving skills at our home race here in Phoenix March 19th. We are hopeful this race will be a steppingstone to a full season of racing for Arie."

About MotorSports Emporium, Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectibles, automobile restoration, high-performance accessories, motor sports-related collectibles, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com or to purchase product visit www.scalecars.com or www.driversdigs.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.