Multimedia News Release - PR Newswire Extends Decade-Long Tenure as Official News Service of the New York International Auto Show for 2005 and 2006

PR Newswire and MultiVu, a PR Newswire company, to deliver up-to-the-minute, breaking news from the 2005 New York International Auto Show

NEW YORK, March 15 -- PR Newswire today announced it has been named the official news service of the New York International Auto Show (NYIAS) extending its 10-plus year tenure for the 2005 and 2006 shows. MultiVu, PR Newswire's broadcast public relations and multimedia division, has been named the official broadcast service of the NYIAS for 2005 and 2006.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/multivu/21405

The 2005 NYAIS, scheduled from March 25 to April 3, 2005, will mark the 105th year of this highly anticipated event, which annually draws the top car manufacturers as exhibitors and hundreds of thousands of car enthusiasts to the Jacob Javits Convention Center. As the official news service for the NYIAS, PR Newswire will provide text and multimedia production and distribution services to the thousands of exhibitors who want to issue breaking news at the event.

To ensure maximum exposure for each news release, PR Newswire has created an Online News Center for 2005 NYIAS exhibitor news at http://www.prnewswire.com/. This site is available to the general public and will be mirrored on PR Newswire's media-only channel, PR Newswire for Journalists, which currently has more than 80,000 registered journalists. All exhibitor news transmitted by PR Newswire will receive additional exposure via the NYIAS News Channel, found on the show's official web site, http://www.autoshowny.com/media/, under the Media Access section.

"The New York International Auto Show continues to be one of the most prestigious and highly anticipated events in the automotive industry. The size and scope of the event, coupled with the tremendous interest from business leaders, reporters and the general public, requires a news service that can ensure our exhibitors efficient, reliable and, most importantly, wide-spread dissemination of information," said Candida Romanelli, NYIAS show director and vice president of the Greater New York Automobile Dealers Association. "For more than a decade, PR Newswire has enabled the NYIAS to offer the most robust, cutting-edge communications tools to our exhibitors. We are extremely proud to be working with PR Newswire again and are eager for those at the conference to take advantage of all that PR Newswire has to offer."

In addition to news dissemination, exhibitors who use PR Newswire's premium newsline, US1, will receive Search Engine Visibility (SEV) at no additional charge. This service, launched by PR Newswire in April 2004, optimizes news releases, making the information more accessible to consumers, journalists, decision makers and investors who use major search engines to find information related to a particular business, product or industry. An added feature, quantifiable tracking through comprehensive reports, will allow NYIAS exhibitors to gauge how their news releases are searched and enable them to fine tune their future communication efforts.

Exhibitors will also be able to take advantage of MultiVu's broadcast PR services to produce and distribute multimedia communications, including Multimedia News Releases (MNRs), a comprehensive communications tool delivered via the Internet that combines text, graphics, logos hyperlinks, b-roll streaming video, and more.

"MultiVu's team of producers, editors, technicians and media relations specialists are industry veterans who know what it takes to generate exposure in broadcast media and on the web," said Marc Newman, divisional vice president of MultiVu, "We combine this talent and experience with the resources of PR Newswire to provide our automotive clients with a fresh solution that cost-effectively maximizes results."

For more information or to get started, please contact your PR Newswire account manager, local bureau, or PR Newswire's customer information line at 800/858-7057.

About New York International Auto Show

Kicking off the springtime selling season, the 2005 New York International Auto Show will feature an impressive collection of cutting-edge design and remarkable innovation. More than four floors of displays from the world's automakers will feature the newest vehicles and futuristic concept cars. More than 1,000 cars and trucks will be on display at the Javits Center, filling 846,000 square feet of exhibit space. In addition, dozens of World and North American vehicle debuts are expected at the Show. NYIAS is owned and produced by the Greater New York Automobile Dealers Association.

For more information, or to purchase tickets for the New York International Automobile Show online, visit http://www.autoshowny.com/.

Important Show Dates

Press Preview - March 23 & 24 Dealer Preview - March 24 Public Sneak Preview - March 25 Public Show Dates - March 25 thru April 3

About MultiVu(TM)

MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages. Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu(TM) multiplies the number of opportunities you have to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire

Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), NewsPrompt(TM), Search Engine Visibility (SEV) and MultiVu(TM). PR Newswire is a subsidiary of United Business Media plc of London.

Video: http://www.prnewswire.com/mnr/multivu/21405