TEN Magazines(TM) Introduces New Targeted Media Platform

CORONA, Calif., March 9 -- TEN Magazines, a visionary industry leader in contextual marketing, recently introduced their new IPG Merchandiser Pro, a cutting-edge product-information delivery system. The new IPG Merchandiser Pro enables aftermarket manufacturers to create some of the most targeted and effective on-line product-marketing campaigns in the industry.

The IPG (Interactive Product Guide) Merchandiser Pro enables automotive aftermarket manufacturers to deliver product information to consumers based upon their targeted product interest and site usage behavior, bringing contextual marketing to a new level for the automotive industry.

The IPG Merchandiser Pro expands upon leading contextual online advertising platforms like sponsored link programs such as AdSense from Google and Content Match(TM) from Overture (soon to be renamed Yahoo Search Marketing Solutions), and contextual advertising programs such as IntelliTXT from Vibrant Media.

Consumers reap the benefits of precise, contextually-relevant information on thousands of aftermarket parts and accessories. Whether searching by category, type, manufacturer, specific product name, reading articles relevant to their area of interest, or participating in site forums, the IPG Merchandiser Pro will deliver specific product to the consumer and connect them with a retail source for purchase.

Put simply, this highly intelligent system connects buyers to sellers in a revolutionary and cost-effective new way. This leads to a better consumer experience, and a better ROI for those that manufacture and sell aftermarket products and accessories.

Research indicates that consumers are more attracted to contextualized ads than they are to ads that use multimedia elements, which indicates relevance may be the ultimate driver of advertising success.

"We are proud to say that there is nothing like the IPG Merchandiser Pro available anywhere else, and our marketing partners agree that the results speak for themselves," said Todd Horne, CEO of TEN Magazines. "Through programs like the IPG Merchandiser Pro, we offer the consumer a more personalized and relevant web experience which benefits not only the consumer, but the manufacturer, distributor and retailer in positive and measurable ways."

Participating manufacturers will also have access to the most detailed marketing data available about consumer behavior in this niche market that exceeds 26 billion dollars a year in revenue.

TEN Magazines, The Enthusiast Network, is home to four major print publications (TRUCKS, Ford Truck World, Dodge Truck World and Chevy Truck World), TRUCKS Digital, and a rich network of automotive enthusiast web sites specializing in meeting the needs of the Ford, Chevy, Dodge, Jeep, Hummer, sport truck, classic truck, SUV, off road, monster truck, Mustang, PT Cruiser, Harley-Davidson, and NASCAR enthusiast. You can access information about all of TEN Magazines products by visiting http://www.tenmagazines.com/ or by contacting John Zinn at 951-371-8361 ext. 28, or e-mail to John@tenmagazines.com

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