Mitsubishi Selects BBDO as New Advertising Agency

World-Renowned Ad Agency Awarded Mitsubishi Account

CYPRESS, Calif., March 8 -- Mitsubishi Motors North America (MMNA) today announced BBDO to be its new advertising agency of record. The announcement comes on the heels of an intense agency review involving the top advertising agencies in the country.

"The competition level was very high among the elite agencies vying for our business," said Dave Schembri, executive vice president of sales and marketing. "They all made outstanding presentations that demonstrated impressive strategic and creative thinking, but BBDO has exactly the right formula we need to significantly increase the awareness of Mitsubishi's amazing product portfolio and our legendary Brand."

BBDO, part of the Omnicom Group, Inc., possesses a wide breadth of resources and has offices in New York, Chicago, San Francisco and Los Angeles. The Mitsubishi account will be run out of BBDO's Los Angeles office, but will utilize talent from several of the BBDO offices under the direction of President and CEO of BBDO Worldwide, Andrew Robertson, and Chairman and Chief Creative Officer of BBDO North America, David Lubars.

"We know we have what it takes to fulfill Mitsubishi's advertising needs in North America," said Robertson. "We have a great team in place, and we are looking forward to a partnership that will rocket-launch the Mitsubishi brand to the next level."

BBDO has assembled the "creative dream team" for Mitsubishi Motors led by Lubars, widely considered a creative genius in the advertising industry. Lubars has won every major creative award in the industry, including two Emmys for Best TV Commercial in America.

"The countdown to the new campaign has started," said Lubars. "Just wait and see what we have up our sleeve for the new creative direction -- starting with the launch of the all-new 2006 Eclipse -- it's truly different and will separate Mitsubishi from the pack."

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of Mitsubishi Motors Corporation in the United States and Canada. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 625 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.