San Diego MIT Enterprise Forum Presents DriveCam Video Systems: 'Facing the Innovator's Dilemma'

- Case Study Focuses on How a Successful Company Can Maintain Its Leadership Position by Creating the Next Breakthrough Innovation -

SAN DIEGO, March 8 -- Safer roads, safer cars ... and still 40,000 traffic deaths annually. Experts say driver behavior is the missing link to driving safety. DriveCam Video Systems of San Diego has the answer -- an innovative technology that uses positive audio/video feedback to identify and improve risky driving behavior. DriveCam CEO Bruce Moeller will discuss how the company can strengthen its leadership position in "Facing the Innovator's Dilemma" at the next San Diego MIT Enterprise Forum on Wednesday, March 16, 3005, from 5:00 P.M. to 8:00 P.M. at the Hilton La Jolla Torrey Pines, 10950 North Torrey Pines Road, in La Jolla.

DriveCam developed the first and only system that combines in-vehicle video technology with post-incident analysis to identify and improve the types of driving behavior that causes soaring insurance and operating costs. With its proven results, sales to commercial fleets have increased 300 percent over the last year.

A recipient of UCSD Connect's Most Innovative Product award in 2000 and the AeA's High Tech Award in 2004, the company is looking toward the next breakthrough innovation that will keep it ahead of the competition. This is the essence of the innovator's dilemma: How can a successful company with established products and a strong brand stay ahead of new market entrants?

CEO Moeller will be advised by a panel of experts that include Michael Jones, CEO of ProFinance, and Greg White, CEO of Air-Trak, Inc. The moderator will be Michael Kinkelaar, leader of the Business & Technology Team at Procopio, Cory, Hargreaves & Savitch LLP.

Moeller will seek advice on how the company can address growing competitive threats, including:

  *  Should DriveCam consider changing from its successful product business
     model to a service model with a different revenue profile?

  *  What are the best practices in evaluating new business models, and how
     might new strategies impact current and future market opportunities?

Networking, registration and a dinner buffet begins at 5:00 P.M. and the presentation starts at 6:15 P.M. The cost is $35.00/person for those pre-paid by Monday, March 13, and $50.00/person for non-registered guests. For registration information or directions to the Hilton La Jolla Torrey Pines, visit www.sdmitforum.org.

About San Diego MIT Enterprise Forum

The San Diego MIT Enterprise Forum is a non-profit organization that promotes the growth and success of emerging technology companies. In addition to monthly case study presentations by local companies, the Forum hosts special programs that focus on timely topics. For more information, visit http://www.sdmitforum.org/.