ALSTAR: Steelback Beer to sponsor '05 ALSTAR finale

ALSTAR: STEELBACK BEER TO SPONSOR THE 2005 SHOULDICE ALSTAR FINALE; ‘THE 
STEELBACK 75’

SHALLOW LAKE, ON – Shouldice Designer Stone ALSTAR Series promoter Joe 
Chisholm is proud to announce that the 2005 season-ending championship race 
for the touring ALSTAR Late Model stock car series will have title 
sponsorship from Steelback Breweries, of Tiverton, Ontario.

             The September 3rd race at Sauble Speedway will be called ‘The 
Steelback 75’ and will determine the overall points champion for the 
Shouldice ALSTAR Series’ ninth season. Steelback Beer will also be 
available to race fans at Sauble Speedway throughout the 2005 season, and 
the brewery will support its presence with a billboard at the popular 
¼-mile stock car oval.

             “We are honoured that a growing Canadian brewery like 
Steelback has chosen the Shouldice ALSTAR Series and Sauble Speedway to be 
their partners in their introduction to stock car racing,” said Chisholm. 
“Steelback is a premium product that is well on its way to becoming 
well-known all around Ontario, which is exactly the same way we see the 
ALSTAR Series right now. I look forward to working with the people at 
Steelback on ‘The Steelback 75’ to help them realize the benefits of 
marketing their products through the ALSTAR Series and Canadian motorsports.”

             “We’re very excited to announce our sponsorship of ‘The 
Steelback 75’ at Sauble Speedway,” said Jeremy Ling, of Steelback Brewery. 
“Stock car fans are famous for their support of the companies that sponsor 
events and cars. Sponsoring the championship-deciding ALSTAR Series race is 
a great way to expose our products to Ontario racing fans. The association 
of Steelback Brewery with ALSTAR stock car action is something we’re 
looking forward to exploring this season as we research creative and 
effective ways to market our products.”

             Located in Tiverton, Ontario, Steelback Brewery is committed 
to brewing the highest quality beer, using only premium malted barley and 
the finest hops, with no additives or preservatives. In addition to 
‘Steelback Silver’ and ‘Steelback Red’, the brewery also produces ‘Blue 
Thunder’, ‘Tiverton Bear Honey Brown’, ‘Tiverton Bear Dark Lager’, ‘Chain’, 
‘Link Light’ and ‘Tango’. Steelback’s products are available at Beer Stores 
across Ontario. For more information about Steelback Brewery, visit 
www.steelbackbrewery.com.

             In other Shouldice ALSTAR Series news, Marty MacDonell will be 
the series’ new full-time Technical Director. The series starts its ninth 
season on May 21st at Sauble Speedway. For more information, call the 
ALSTAR office at (519) 371-7588 or visit www.alstarseries.com or 
www.saublespeedway.com. Prepared by Inside Track Communications.