Aspen Marketing Services Announces the Acquisition of a Leading Data Analytics and Modeling Firm

CHICAGO, March 2 -- Aspen Marketing Services, the 4th largest Marketing Services agency, today announced the acquisition of SRI Analytics located in Atlanta, GA.

SRI Analytics is a data analytics firm specializing in customer lifecycle management and statistical modeling, with a strong presence in the telecommunications sector. In addition to its cutting-edge work in telecom, SRI Analytics serves clients in the non-profit and home improvement industries, along with various other publishing and financial service clients.

Harold Ball is the founder and President of SRI Analytics; he will remain with Aspen and will lead the newly formed group, Aspen Analytics. "I am excited about becoming part of the Aspen team. We are impressed with Aspen's national client list and their core competencies in direct marketing in the telecom and auto verticals. We will seamlessly integrate SRI's strategic consulting and analytics expertise into the Aspen family, in order to provide comprehensive marketing services to our clients."

"We are thrilled to have the SRI team become part of Aspen. It is a good fit into our strategic plans to accelerate our growth and focus in the arena of CRM, database marketing and analytics. We believe this rounds out our services offering, making Aspen truly best in class in the marketing services arena," stated Aspen President/CEO, Patrick O'Rahilly.

According to Cathy Lang, Chief Marketing Officer of Aspen, "With the addition of large new business wins, such as GM's CRM business last year and with our long standing valuable clients like SBC, we have identified opportunities where the SRI services will bring immediate value and enhance our client relationships."

Aspen Marketing recently completely a successful recapitalization in August of 2004, selecting KRG Capital as a new financing partner who has infused capital into Aspen to ignite an M&A strategy in 2005. SRI Analytics is the first in a series of planned acquisitions this year by Aspen.

"We have been on a roll with strong momentum, growing nearly 40% in 2004, all organically," according to O'Rahilly. "With acquisitions like SRI, our growth rates will only increase, taking Aspen to another level in 2005 and beyond."

About Aspen Marketing Services

Founded in 1986, Aspen Marketing Services is the fourth largest marketing services firm in the United States. Headquartered in West Chicago, Ill., with regional offices in Atlanta, Boise, Detroit, Phoenix, Los Angeles, and Tampa and sales offices in Dallas and Birmingham, Aspen has over 450 employees servicing more than 100 clients across the nation. Aspen offers an extensive array of integrated, best-in-class services including: event marketing, direct marketing, promotions, interactive, promotional products and strategic planning to Fortune 100 clients such as GM, SBC, HP, Honeywell, Ford, Chrysler, US Cellular. http://www.aspenms.com/

About SRI Analytics

Founded in 2000, SRI Analytics specializes in developing and applying analytical solutions to business problems. SRI Analytics, headquartered in Atlanta, GA has 14 employees. SRI Analytics serves a variety of customers in the telecommunications, home improvement, home security, non-profit, and catalog industries.