Newgen and Ford Launch 'Genuine Retention Plus' for Ford and Lincoln Mercury Dealerships

Personalized Customer Communications Enables Automotive Dealers to Increase Brand Loyalty

SAN DIEGO, March 1 -- Newgen Results Corporation, a wholly-owned subsidiary of TeleTech Holdings, Inc. , and a leading provider of innovative marketing solutions to the automotive industry, today announced the launch of Genuine Retention Plus (GRP) with Ford Motor Company . Genuine Retention Plus offers automotive dealers personalized marketing solutions to increase customer satisfaction and retention levels, resulting in greater brand loyalty for Ford and its dealerships.

Newgen's GRP offers dealers the ability to send their customers personalized service communications triggered at the most appropriate time, based on past customer behavior. Ford service departments will promote automobile tune-up reminders, dealer specials, and other services throughout the car ownership cycle. GRP enables Ford dealers to deliver targeted marketing campaigns directly to their customers, building long-term loyalty and driving business growth.

"Over the last twelve months, Newgen has enhanced its platform to deliver this groundbreaking GRP application, and the strength of our partnership with Ford fostered its development," said Greg O'Neill, president and general manager of Newgen Corp. "It is an unprecedented opportunity for Ford dealers throughout the country to build customer allegiance in an increasingly competitive market."

"Ford Customer Service Division regards GRP as one of the most advanced service and sales communication opportunities available to our dealers in 2005," said Mitch Lord, FCSD Senior Manager. "Ford and Lincoln Mercury dealers across the country can now take advantage of multiple consumer preferred communication channels to reach their new and used vehicle owners. We believe this will result in greatly improved communication, satisfaction, and brand loyalty for Ford customers."

ABOUT FORD MOTOR COMPANY

Ford Motor Company is the world's second largest automaker, with 345,000 employees and manufacturing and distribution operations in more than 200 countries on six continents. Ford Motor Company's automotive brands include Ford, Mercury, Lincoln, Jaguar, Volvo, Mazda, Aston Martin, and Land Rover. Its automotive-related services include Hertz, Quality Care and Ford Credit. Additional information can be found on Ford's website at www.ford.com.

ABOUT NEWGEN RESULTS CORPORATION

Newgen, a wholly owned subsidiary of TeleTech Holdings, Inc., is a leading provider of online solutions and B2B enterprise channel management services. Newgen combines marketing and customer retention with an in depth knowledge of service department operations to deliver highly targeted and customized solutions to automotive dealers and manufacturers. Newgen houses vehicle data for 60 million consumers, sends out over 32 million letters, and places 28 million telephone calls annually on behalf of over 5,000 auto dealerships nationwide. Newgen also maintains relationships with leading automotive manufacturers and dealers groups including Audi, BMW, Ford, General Motors, Hyundai, Infiniti, Jaguar, Kia, Mitsubishi, Nissan, Saab, Volkswagen, Volvo, plus AutoNation and CarMax Auto Superstores. For more information, call 800-7NEWGEN or visit www.ngresults.com. TeleTech Holdings, Inc., which acquired Newgen in 2000, is a leading provider of integrated CRM solutions for global organizations predominantly in the communications, financial services, technology, government, and transportation industries.

ABOUT TELETECH

TeleTech is a premier global business services company that provides a full range of front- to back-office solutions including customer management, BPO, database marketing, and outsourced services to measurably enhance clients' core customer management processes. TeleTech's proven ability to create innovative strategies, combined with its global technology platform and delivery infrastructure, helps clients increase revenue, lower costs, and delight and retain their customers around the world. TeleTech's products and services, proprietary process, and recognized capabilities to implement complex global projects make the company a valued partner for clients that include Global 1000 businesses and governments. TeleTech partners with clients offering 150 languages, through its more than 33,000 employees, in 17 countries. For additional information, visit www.TeleTech.com.