Pressure from OEMs continues to Dampen Shocks Revenue Growth

DUBLIN, Ireland--Feb. 2, 20058, 2005--Research and Markets (http://www.researchandmarkets.com/reports/c13184) has announced the addition of Global Market Review For OE Shock Absorbers - Forecasts To 2010 to their offering

The global shock absorber market is technically mature with competition firmly centred on price. Despite the continual innovation in the shocks market, price pressure from OEMs remains intense, effectively dampening revenue growth. Consequently, the major shock producers have shifted some production to some low-cost Eastern European countries. Faced with diminished profit potential, the major manufacturers also continue to educate the motorist about the dangers of using worn out shock absorbers in an effort to lift sales in an increasingly competitive aftermarket. For its part, Tenneco Automotive is pursuing a global marketing campaign to educate consumers on the critical role shock absorbers and struts play in vehicle safety. This campaign concentrates on how these products affect the Safety Triangle - steering, stopping and stability - and emphasizes the need to replace worn shocks and struts for safe driving.

This report identifies the main players in the OE shock absorber market, and their market shares in Western Europe, North America, South America, Japan, South Korea, China and worldwide. Market volume and value forecasts in this study extend to 2010, determining the position in the three largest markets for OE shocks. Included are market share data of seven regions/countries plus six product forecasts through 2010. A roundup of recent innovations and the forces driving those technical advances is provided as well as four provides profiles of the major shock absorber manufacturers, namely, ArvinMeritor, Delphi, Kayaba, Showa, Tenneco Automotive and ZF.

For more information visit http://www.researchandmarkets.com/reports/c13184