O'Neil Nissan Increases Service Business by 27% with CallCommand's CallStream; Customer Response is Fast and Furious

CINCINNATI--Feb. 2, 20052, 2005--CallCommand(TM), a leading provider of Web-based communication solutions to automotive retailers nationwide, today announced that O'Neil Nissan increased its service business by 27% and had customers walking into the showroom within 10 minutes of employing CallCommand's powerful Web-based calling system, CallStream(TM), a tool that allows users to develop and send out targeted voice mail messages instantly from any location, with superior penetration: as high as 92% message delivery.

According to O'Neil Nissan General Manager Bruce Daroff, the dealership began using CallStream for the sales area, and seeing such tremendous customer response expanded use into service as well. "Using CallCommand we sold three cars in the first five days. We employed it to promote a used car sale and customers started walking into the showroom within 10 minutes of the outgoing call, and this is no exaggeration. No stamps, no printing flyers, no advertising agency and it really worked!"

Before using CallStream, Warminster, Pa.-based O'Neil Nissan, a cornerstone of the local community for over 20 years, was doing well in the market but looking for a way to retain more customers and to generate greater loyalty among existing customers (sales customers returning to the dealership for service, parts, etc.).

"It's the bane of any dealership. A customer buys a car and you never see them again. Recall notices and other information get lost in the mail. We have found that a customer is more reactive to a phone call than to a piece of literature, which they tend to throw out. As long as we are giving them good information, customers react very positively to our calls," Daroff stated.

As a case in point, the dealership recently ran a promotion concerning an extremely good lease deal on a Nissan Altima. Calls were fired out to a customer list through CallStream and in less than 30 minutes, the dealership received more than 700 calls about the promotion. In fact, calls were still coming in more than a week after the call went out. "Before, we had to contact everyone through mail or manual phone calls. With a list of 5,000 customers for a recall, that's impossible. With CallStream I can reach all these customers in less than a couple of hours," Daroff said.

The dealership has increased its service business by 27% through using CallStream. In fact, the success rate has been so high that the dealership no longer uses service mailers but relies on CallStream to inform customers about recalls and other important information. "It's a matter of simple math. For a single mailing of 5,000 pieces at 37 cents each, the cost is $1,850. Our service with CallCommand is close to that price for the whole month and we send dozens of communications," commented Daroff.

The dealership has even found CallStream useful for internal staff memos. Daroff fires a call out to staff cell phones, instead of photocopying a memo, and has found the response to be very positive; staff stay more informed and respond better to a personal message.

O'Neil Nissan believes in building personal relationships with their customers and uses CallStream for a whole suite of customer communications, from calls to thank the customer for buying a vehicle and to ensure they are happy with the sales experience, to birthday calls, to service reminders and missed appointment rescheduling reminders. "When a dealership relies solely on internal staff calls to customers, things are going to fall through the cracks. CallStream fills the cracks and every customer is touched," said Daroff.

As a result the dealership has seen improvements in several areas of operations; the service appointment show ratio has gone from 50% to 90%, customer service has gone from a good average of 91%-92% to an excellent average of 97%-98%. "All results are instant. CallCommand is the best thing since apple pie. I have been in retail my whole life; I used to own a retail chain before I worked at O'Neil Nissan. If this company had existed back then, the retail chain would still be in business -- it's the most incredible thing I've ever seen," Daroff added.

ABOUT CALLCOMMAND(TM):

CallCommand(TM) is a leading provider of communication solutions for retailers, businesses and government agencies. Their patent-pending technology decreases marketing and communication costs while simultaneously improving customer responsiveness. All of their solutions are fully Web-based and do not require hardware, software or telephony equipment.

CallStream(TM), CallCommand's core product, is a revolutionary, Web-based personalized calling system designed to provide superior voice messaging to cell phones, land phones and other devices. Combining the latest, most innovative telecom and Internet technologies, CallStream provides for quick, reliable execution of targeted communications.

CallScan(TM), released simultaneously with new legislation, offers state and federal do-not-call compliance solutions. CallScan will assist businesses in building an infrastructure to support the new legislation being imposed by the Federal Trade Commission, FCC, state agencies and even the Treasury Department regulations. Most importantly, this feature will aid dealers in ensuring that all necessary safe harbor requirements are met.

CommunitySafe, which enlists CallCommand's newly developed emergency broadcast technology, provides communities with a unique new tool to help resolve any community perception issues, create safer communities and build top-of-mind awareness. It is an instant alert and communication system that allows the dissemination of vital information to citizens quickly and effectively. This unique communication tool simultaneously provides any organization with a more cost-effective and timelier way to communicate to their patrons. www.communitysafe.us

For additional information please contact Lindsay Whitson: phone: 877-862-6662, e-mail: lwhitson@callcommand.com, visit CallCommand's Web site at www.callcommand.com, log onto any search engine (i.e.: Yahoo, Google, MSN) and type the word "CallCommand."