SPEEDCHANNEL: MotorSports Emporium Signs Arie Luyendyk Jr.

SCOTTSDALE, Ariz.--Feb. 2, 20052, 2005--David Keaveney, CEO of MotorSports Emporium, Inc. (OTCBB:MSEP) announced today the signing of Arie Luyendyk, Jr. to a sponsorship program in the 2005 Infiniti Pro Series.

"We are extremely excited about the addition of Luyendyk to our growing list of sponsored drivers. Arie Jr. is a very consistent and popular driver; his reputation will enhance the exposure for MotorSports Emporium, Inc, ScaleCars.com and DriversDigs.com. The Luyendyk name is synonymous with excellence in open wheel racing and we believe Arie Jr. will follow his father's footsteps and become a world class driver in the years to come," stated Keaveney.

Arie Luyendyk Sr. won the 12 Hours of Sebring (1989), is a 2-time winner of the Indianapolis 500 (1990 & 1997) and winner of the Daytona 24 Hours (1998).

Keaveney comments, "Our sponsorship with Luyendyk contributes tremendously to our corporate branding endeavors. Luyendyk, driving car #5 for AFS Racing will showcase both ScaleCars.com and DriversDigs.com throughout the 2005 Infiniti Pro Series; a feeder series for the IRL. ScaleCars.com will be on one side of Luyendyk's car and will be worn on one sleeve of his driving uniform while ScaleCars.com will be on the chin area of Luyendyk's helmet. DriversDigs.com will be on the opposite side of the race car as well as on the other sleeve of Luyendyk's uniform."

All 14 races in the Infiniti Pro Series will broadcast on ESPN 2 with 10 of the 14 races being held the same day as the IRL IndyCar(R) Series races. The series begins March 6, 2005 in Homestead-Miami.

Arie Luyendyk Jr's Career Highlights include:

-- Holds Infiniti Pro Series records with nine consecutive top-10 finishes and 19 consecutive starts.

-- Voted Most Popular Driver by IRL crew (2003 & 2004)

-- 2004 - Finished 3rd in the Infiniti Pro Series Championship. 6 top 5 finishes. 4 front row starts. Competed in Daytona 24 Hours.

-- 2003 - Finished 7th in the Infiniti Pro Series Championship. 5 top 5 finishes and earned 2 pole positions. Led 56 laps and was 2nd in most laps completed.

-- 2002 - Finished 2nd in the Infiniti Pro Series Championship. Earned 4 second place finishes in 7 events.

Keaveney concluded, "Household names like Herta and Luyendyk representing our organization is not only an honor but an encouragement of confidence. These continue to be exciting times for MotorSports Emporium and like the rest of our shareholders; I'm looking forward to the days ahead."

As previously announced, ScaleCars.com is on the racing uniform and helmet of 2005 IRL driver #7 Bryan Herta who drives for Andretti Green Racing.

For more information on Arie Luyendyk Jr., the Infiniti Pro Series or Bryan Herta visit www.arieluyendyk.com, www.indycar.com or www.herta.com

About MotorSports Emporium

MotorSports Emporium Inc. is a fast track motor sports company targeting enthusiasts participating in die cast collecting, automobile restoration, high-performance accessories, motor sports-related collectibles, driver's apparel, race venues and product licensing.

To purchase product visit www.ScaleCars.com or www.DriversDigs.com. For further information visit www.MotorSportsEmporium.com.