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Lithia Motors Reports Record Revenues and Record Net Income for the Full-Year 2004

MEDFORD, Ore.--Feb. 1, 20058, 2005--Lithia Motors, Inc. :

Lithia Motors' Highlights for continuing operations for period
ended Dec. 31, 2004:
                     Full-Year 2004
                     --------------
Operating Profits:                      +21%
Net Income:                             +20%
Operating Margin (EBIT):                3.5%  (+30 basis points)


Lithia Motors, Inc. today announced that net income from continuing operations rose 20% to $42.6 million for the full-year 2004 compared to $35.6 million in 2003. Earnings per share from continuing operations, excluding the dilutive effect of the change in accounting for convertible notes, rose 16% to $2.22 per share versus $1.92 in the same period last year. Including the effect of the accounting change for convertible notes earnings per share from continuing operations were $2.12 per fully diluted share.

Full-year 2004 revenues increased 9% to $2.75 billion from $2.51 billion in 2003. New vehicle sales increased 10%, used vehicle sales increased 4%, parts/service sales increased 16%, and finance/insurance sales increased 13%.

Sidney B. DeBoer, Lithia's Chairman and Chief Executive Officer, commented, "During 2004 we continued to grow our business and we were able increase margins across all business lines. The full-year operating margin improved 30 basis points to 3.5%, as compared to the same period last year."

The total gross profit margin for the year improved 80 basis points as compared to the same period last year. Sales general & administrative (SG&A) expense, as a percentage of gross profit, improved by 160 basis points as compared to last year.

"We owe our margin improvements for the year to a store network that runs on strong operating systems that are common to all stores, the improving strength of our workforce and a regional market focus. Our ability to integrate new stores, and improve the performance of existing stores is better today than ever before. We are building our company for long-term success," concluded Mr. DeBoer.

For the fourth quarter, Lithia's net income from continuing operations was $9.9 million equal to $9.9 million in the same period last year. Earnings per share from continuing operations, excluding the dilutive effect of the change in accounting for convertible notes, were $0.52, the same as in the fourth quarter of last year. Including the effect of the accounting change for convertible notes, earnings per share from continuing operations were $0.48 per fully diluted share.

Fourth quarter total revenues increased 9% to $669.8 million from $612.2 million in the same period last year. New vehicle sales increased 8%, used vehicle sales increased 10%, parts/service sales increased 13%, and finance/insurance sales increased 15%.

Jeffrey B. DeBoer, Senior Vice President and CFO added, "In the fourth quarter, Lithia completed four acquisitions; Chrysler and Jeep franchises in Santa Rosa, California; BMW of Anchorage, Alaska; Lithia Chrysler Dodge Jeep of Santa Fe, New Mexico and Lithia Dodge of Helena, Montana. These stores have combined annualized sales of approximately $60 million. More recently, we acquired Chrysler and Jeep franchises in Concord, California that were added to our Dodge store in that market, a Chrysler franchise in Eugene, Oregon that was added to our Dodge store in that market and finally a Chrysler Dodge Jeep store in Omaha, Nebraska. So far this year we have completed acquisitions with approximately $110 million in annualized sales. For the year, we acquired approximately $340 million in annualized sales, which represents nearly 14% growth on our total revenues of $2.5 billion in 2003."

"Our guidance for the first quarter and full-year 2005 is included in the table below. It includes the effect of the new accounting pronouncements for convertible notes and stock options," concluded Jeffrey B. DeBoer.


EPS excluding new             1Q 2005            2005             2004
 accounting                   -------            ----            -----
 pronouncements:           $0.43 - $0.45     $2.33 - $2.43       $2.22
Effect of Convertible 
 Notes                           ($0.03)           ($0.16)     ($0.10)
Effect of FAS 123(R) 
 (6 months)                           -            ($0.05)        N/A
                          -------------     -------------        -----
EPS - Reportable          $0.40 - $0.42     $2.12 - $2.22         N/A

In October of 2004, the Financial Accounting Standards Board's Emerging Issues Task Force (EITF) ratified Issue No. 04-8, requiring the company to include in its share count in determining diluted earnings per share, the shares potentially issuable to the holders of its $85,000,000 in principle amount 2.875% Senior Subordinated Notes Due 2014, even though the holder of such notes cannot convert the notes into common stock except under certain limited circumstances and then only at a conversion price of approximately $37.69 per share. Previously, the shares issuable would only have been included in the calculation of diluted EPS if the holders were then entitled to convert the notes. For purposes of calculating diluted EPS for the fourth quarter and full-year ended 2004, Lithia was required to increase its share count by the amount contingently issuable to the noteholders. This resulted in an additional 2.256 million shares for the fourth quarter and 1.485 million shares for the full-year. Adoption of the accounting statement change does not affect the cash flow of the company.

Also in December 2004, the Financial Accounting Standards Board ("FASB") issued Financial Accounting Standards Statement 123 (revised 2004) ("FAS 123 (R)") that will require that the value of all equity-based compensation arrangements, including stock options and employee stock purchase plans, be accounted for using a "fair value" method. Previously, the Company had accounted for such arrangements under the "intrinsic method" permitted by APB 25. The new rules, absent any change, will be effective for the Company commencing with the third quarter of 2005. Adoption of this accounting change does not affect the cash flow of the Company.

Conference Call Information

Lithia Motors will be providing more detailed information on the results for the fourth quarter and full-year 2004 in its conference call scheduled for 8 a.m. PT today. The call can be accessed live by calling 973-582-2700. To listen to a live webcast or hear a replay, log-on to: www.lithia.com -- go to Investor Relations -- and click on the Live Webcast icon.

About Lithia

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 87 stores and 171 franchises in 13 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 98,331 new and used vehicles and had $2.7 billion in total revenue in 2004.


LITHIA MOTORS, INC.
(In Thousands except per share and unit data)

Unaudited                  Twelve Months Ended
---------                     December 31,   
                             -------------       $Increase % Increase
                            2004        2003     (Decrease) (Decrease)
                          --------   ---------   ---------- ----------
New Vehicle Sales        $1,589,613  $1,441,000   $148,613       10.3%
Used Vehicle Sales          755,822     725,547     30,275        4.2
Finance & Insurance         101,374      89,982     11,392       12.7
Service, Body & Parts
 Sales                      290,386     251,316     39,070       15.5
Fleet & Other Revenues        8,592       5,657      2,935       51.9
                          ---------   ---------   --------   ---------
Total Revenues            2,745,787   2,513,502    232,285        9.2
Cost of Sales             2,285,851   2,110,393    175,458        8.3 
                          ---------   ---------   --------   ---------
Gross Profit                459,936     403,109     56,827       14.1
SG&A Expense                349,946     313,289     36,657       11.7
Depreciation/
 Amortization                13,143       9,593      3,550       37.0
                          ---------   ---------   --------   ---------
Income from Operations       96,847      80,227     16,620       20.7
Flooring Interest
 Expense                    (16,702)    (13,997)    (2,705)      19.3
Other Interest Expense       (9,174)     (6,081)    (3,093)      50.9
Other Income (Expense),
 net                         (1,520)       (951)      (569)      59.8
                          ---------   ---------   --------   ---------
Income from continuing
 operations before 
 income taxes                69,451      59,198     10,253       17.3
Income Tax Expense           26,878      23,561      3,317       14.1
Income Tax Rate                38.7%       39.8%
Net Income from
 continuing ops.             42,573      35,637      6,936       19.5
                          ---------   ---------   --------   ---------
Income (Loss) from
 discontinued
 operations, net of
 income taxes                    98         (90)       188
Net Income               $   42,671  $   35,547   $  7,124       20.0%
                          =========   =========   ========   =========
Diluted Net income per
 share before effect 
 of convertibles notes:
Continuing Operations    $     2.22  $     1.92   $   0.30       15.6%
Discontinued Operations        0.01        0.00
                          ---------   ---------  
Net Income               $     2.23  $     1.92       0.31       16.1%
                          =========   =========   ========   =========
Diluted Shares
 Outstanding                 19,162      18,546        616        3.3%

Diluted Net income per
 share including effect 
 of convertibles notes:
Continuing Operations    $     2.22  $     1.92   $   0.30       15.6%
Effects of convertible
 senior sub. notes            (0.10)        N/A
Discontinued Operations        0.01        0.00
Net Income               $     2.13  $     1.92       0.21       10.9%
                          =========   =========   ========   =========
Diluted Shares
 Outstanding                 20,647      18,546      2,101       11.3%

Unit Sales:                  2004        2003
----------                ---------   ---------
New Vehicle                  56,529      53,804      2,725        5.1%
Used - Retail Vehicle        41,802      41,451        351        0.8
Used - Wholesale             23,137      25,982     (2,845)     (10.9)
Total Units Sold            121,468     121,237        231        0.2

Average Selling Price:
---------------------
New Vehicle              $   28,120  $   26,782   $  1,338        5.0%
Used - Retail Vehicle        15,093      14,550        543        3.7
Used - Wholesale              5,399       4,713        686       14.6

Key Financial Data:
------------------
Gross Profit Margin            16.8%       16.0%
SG&A as a % of Gross
 Profit                        76.1%       77.7%
Operating Margin                3.5%        3.2%
Pre-Tax Margin                  2.5%        2.4%


(In Thousands except per share and unit data)

Unaudited                   Three Months Ended   
---------                       December 31,      
                            ------------------- $Increase  %Increase  
                              2004      2003    (Decrease) (Decrease) 
                            --------- --------- ---------  ---------- 
New Vehicle Sales            $384,790  $357,303    $27,487        7.7%
Used Vehicle Sales            183,196   166,079     17,117       10.3
Finance & Insurance            25,216    22,023      3,193       14.5
Service, Body & Parts Sales    74,590    65,950      8,640       13.1
Fleet & Other Revenues          1,986       835      1,151      137.8
                            --------- ---------  ---------  ----------
Total Revenues                669,778   612,190     57,588        9.4
Cost of Sales                 556,581   512,111     44,470        8.7
                            --------- ---------  ---------  ----------
Gross Profit                  113,197   100,079     13,118       13.1
SG&A Expense                   85,832    75,571     10,261       13.6
Depreciation/Amortization       3,846     2,704      1,142       42.2
                            --------- ---------  ---------  ----------
Income from Operations         23,519    21,804      1,715        7.9
Flooring Interest Expense      (4,465)   (3,455)    (1,010)      29.2
Other Interest Expense         (2,813)   (1,633)    (1,180)      72.3
Other Expense, net               (321)     (306)       (15)       4.9
                            --------- ---------  ---------  ----------
Income from continuing
 operations before 
 income taxes                  15,920    16,410       (490)      (3.0)
Income Tax Expense              6,001     6,531       (530)      (8.1)
Income Tax Rate                  37.7%     39.8%
Net Income from continuing
 ops.                           9,919     9,879         40        0.4
                            --------- ---------  ---------  ----------
Income (Loss) from
 discontinued operations, 
 net of income taxes              (37)      103       (140)
Net Income                   $  9,882  $  9,982       (100)     (1.0)%
                            ========= =========  =========  ==========
Diluted Net income per
 share before effect of
 convertibles notes:
Continuing Operations        $   0.52  $   0.52    $  0.00        0.0%
Discontinued Operations          0.00      0.01
                            --------- ---------
Net Income                   $   0.52  $   0.53      (0.01)     (1.9)%
                            ========= =========  =========  ==========
Diluted Shares Outstanding     19,260    18,922        338        1.8%

Diluted Net income per
 share including effect 
 of convertibles notes:
Continuing Operations        $   0.52  $   0.52    $  0.00        0.0%
Effects of convertible
 senior sub. notes              (0.04)      N/A
Discontinued Operations          0.00      0.01
                            --------- --------- 
Net Income                   $   0.48  $   0.53      (0.05)     (9.4)%
                            ========= =========  =========  ==========
Diluted Shares Outstanding     21,516    18,922      2,594       13.7%

Unit Sales:                      2004      2003
----------                       ----      ----
New Vehicle                    13,274    12,716        558        4.4%
Used - Retail Vehicle           9,927     9,415        512        5.4
Used - Wholesale                5,176     6,061       (885)     (14.6)
Total Units Sold               28,377    28,192        185        0.7

Average Selling Price:
---------------------
New Vehicle                  $ 28,988  $ 28,099    $   889        3.2%
Used - Retail Vehicle          15,451    14,663        788        5.4
Used - Wholesale                5,760     4,625      1,135       24.5

Key Financial Data:
------------------
Gross Profit Margin                16.9%    16.3%
SG&A as a % of Gross Profit        75.8%    75.5%
Operating Margin                    3.5%     3.6%
Pre-Tax Margin                      2.4%     2.7%

Gross Margin/Profit Data       Three Months Ended Twelve Months Ended
------------------------          December 31,        December 31,
                               ------------------ --------------------
                                  2004      2003      2004      2003
                               ---------- ------- ----------- --------
New Vehicle Retail                  7.8%     7.8%        7.8%    7.7%
Used Vehicle Retail                14.1%    13.6%       14.3%   13.8%
Used Vehicle Wholesale              1.5%     0.5%        2.9%   (0.2)%
Service, Body & Parts              48.0%    47.3%       48.1%   47.2%

New Retail Gross Profit/Unit    $ 2,247  $ 2,182      $2,200 $ 2,055
Used Retail Gross Profit/Unit   $ 2,182  $ 1,998      $2,152 $ 2,010
Used Wholesale Gross
 Profit/Unit                    $    86  $    25      $  157 $    (8)
Finance & Insurance/Retail
 Unit                           $ 1,087  $   995      $1,031 $   945

Same Store Data                Three Months Ended Twelve Months Ended
---------------                   December 31,        December 31,
                               ------------------ --------------------
                                  2004      2003      2004      2003
                               ---------- ------- ----------- --------
New Vehicle Retail Sales           -3.3%     2.3%       -2.4%     6.2%
Used Vehicle Sales (includes
  Wholesale)                        1.7%    -8.7%       -5.7%    -8.8%
Total Vehicle Sales (excludes
 fleet)                            -1.7%    -1.5%       -3.5%     0.7%
Service, Body & Parts Sales         2.9%     2.2%        3.0%     0.7%
Finance & Insurance Sales           6.2%     0.4%        1.9%     5.1%

Total Sales (Excluding Fleet)      -1.0%    -1.0%       -2.7%     0.8%
Total Gross Profit (Excluding
 Fleet)                             2.6%    -0.7%        1.9%     0.7%

Balance Sheet Highlights (Dollars in Thousands)
-----------------------------------------------

Unaudited                                    December 31, December 31,
---------                                        2004         2003
                                             ------------ ------------
Cash & Cash Equivalents                       $   29,264   $   74,408
   Trade Receivables(a)                           84,489       87,116
   Inventory                                     536,653      445,281
   Assets Held for Sale                              135       20,408
   Other Current Assets                           12,334        9,724
                                             ------------ ------------
Total Current Assets                             662,875      636,937

Real Estate, net                                 226,356      164,676
Equipment & Leases, net                           73,275       62,637
Goodwill, net                                    244,532      207,027
Other Assets                                      49,866       31,505
                                             ------------ ------------
     Total Assets                             $1,256,904   $1,102,782
                                             ============ ============

   Floorplan Notes Payable                    $  450,859   $  378,961
   Liabilities Held for Sale                           0       13,045
   Other Current Liabilities                      85,839       84,865
                                             ------------ ------------
Total Current Liabilities                        536,698      476,871

Used Vehicle Flooring                                  0       56,267
Real Estate Debt                                 139,702       80,159
Other Long-Term Debt                             127,608       98,308
Other Liabilities                                 46,950       32,251
                                             ------------ ------------
Total Liabilities                                850,958      743,856
                                             ------------ ------------
Shareholders' Equity                             405,946      358,926

     Total Liabilities &
     Shareholders' Equity                     $1,256,904   $1,102,782
                                             ============ =========== 

   (a) Includes contracts-in-transit of $42,913 and $44,709 for 2004
and 2003 respectively.


Other Balance Sheet Data (Dollars in Thousands)

Current Ratio                                        1.2x        1.3x
LT Debt/Total Cap. (Excluding Used -
 Vehicle Flooring)                                    40%         33%
LT Debt/Total Cap. (Excluding Used -
 Vehicle Flooring and Real Estate)                    24%         22%
Working Capital                                 $126,177    $160,066
Book Value per Basic Share                      $  21.62    $  19.63