American Auto Exchange, Inc. Favorite With NADA Auto Dealers

aaXchange(TM) Surpass Sales Goals Estimated for NADA

DALLAS, Feb. 18 -- The NADA Conference in New Orleans was a huge success for first time exhibitor American Auto Exchange, Inc. (aaXchange(TM)). aaXchange(TM), a three-year-old company, has expanded this year to offer many new products to auto dealers. The response received from dealers attending NADA was exciting and positive. aaXchange(TM) gave presentations on their signature Vehicle Management System (VMS) to dealers representing over 1200 dealerships, while introducing the latest applications of abX, DealerBasics, New Car Modeling and the newly announced SmartLaunch(TM), integrated intelligence based on eBay market data.

"We are pleased with the response dealers directed to all of our new products, as well as our signature VMS System. aaXchange(TM) is introducing new and exciting applications, which will help dealers revolutionize the way they operate their business," said Bruce Thompson, Chief Executive Officer of American Auto Exchange, Inc. "It's thrilling to watch our company grow and advance our cutting edge technology applications."

aaXchange(TM) is taking the lead by partnering with companies such as ABC Auctions, Indianapolis, Indiana, to form Auction Broadcasting Xchange (abX). The application not only makes inventory recommendations, but gives dealers the ability to purchase the right inventory at the right price through an intelligent new online auction platform. Principally, the system matches the dealer's vehicle needs to available online inventory supply such as ABC's. The only vehicles the dealer has to view are vehicles that are good to great performers for him.

DealerBasics, http://www.dealerbasics.com/, acquires and aggregates previously confusing vehicle pricing data and delivers in a way that allows dealerships to competitively market their inventory. The tool will take a VIN and search all advertised listings of the same vehicle within a 50 mile radius of the user. It will even compile all the listings with similar odometer readings, average them and give the user an accurate Suggested Retail Price. The user can drill down and see his competitor's online listings, with pictures.

aaXchange's(TM) New Car Modeling delivers the tools a dealer needs for precise ordering and inventory balancing. The New Car Modeling allows a dealer to plan an accurate forecast based on trending and seasonality, and order the fastest moving models, colors and packages for his dealership based on prior historical and market data.

SmartLaunch(TM) is a newly announced tool that enables dealers to launch the right cars at the right price to eBay Motors. Every vehicle in inventory is processed through the aaXchange(TM) Ideal Inventory Model to determine the projected profit based on eBay Marketplace Data. If the dealer wishes to launch the vehicle to eBay Motors, they may do so by simply clicking a button and walking through a step-by-step listing tool. This allows dealers to sell for a gain to a retail customer, instead of wholesaling for a loss.

American Auto Exchange, Inc., headquartered in Dallas, TX, provides technology solutions for new and used vehicle inventory management. aaXchange(TM) was founded by industry veterans, knowledgeable about every aspect of the day-to-day operation of a dealership. Technology-based and innovation-driven, aaXchange(TM) is distinguished for its customer-focused approach. With over 1,500 franchise dealerships in the used vehicle space, aaXchange(TM) continues to lead the inventory management space with innovative features. aaXchange(TM) is earning their reputation, one dealer at a time and is building a rapidly growing customer base throughout the nation.

For more information, please visit our website: http://www.aaxchange.com/