Azure Focuses on Vehicle Graphics; Azure's Vehicle Graphics Are Catching on Across the Country

AUSTIN, Texas, Feb. 17, 2005 -- Austin-based Azure Vehicle Graphics (formerly known as Azure Imaging & Printing) has increased its efforts to provide professional vehicle graphics to customers. Azure will now focus primarily on providing vehicle graphics and no longer market other large- format offerings such as banners, posters and tradeshow graphics. As Daniel Lowe, Vice-President of Sales points out, "We have been seeing so much demand for vehicle graphics that we decided to focus all of our efforts on providing them to customers. And besides, for customers it's similar to if you need to have your transmission fixed, where do you go? You go to the specialist, and not just some general mechanic. Well we are the specialist firm for vehicle graphics throughout the United States and Canada."

Vehicle graphics, the photo-realistic ads on vehicles, are catching on in Austin and the nation. They are also known as car graphics, auto graphics, truck graphics, auto wraps, or vehicle wraps. They're increasingly being used by businesses as a way to have their advertising stand out from the crowd. According to the Traffic Audit Bureau for Media Measurement, mobile advertising can generate 30,000-70,000 vehicular sightings a day. According to the President Peter LoBrutto, "Vehicle graphics are mobile billboards that can be utilized for years. Businesses can position their vehicles in strategic locations wherever and whenever they want."

Vehicle graphics are color digital prints that are affixed to autos, vans, trucks or buses. They are more vivid and eye-catching than traditional cut vinyl letters. Color digital printing technology allows businesses to put virtually any image on vehicles including photos, logos, and text. The image is first designed using computer software, then the image is printed on an adhesive vinyl material and finally the prints are installed onto the vehicles. Usually car and trucks are wrapped but one unique example is the 4.2 mile long Las Vegas Monorail, the first fully automated rail in the country, which opened in July 2004 and is completely covered with graphics for movies and casinos. On a smaller scale, many national companies have advertising on company cars and the trend is the latest in an effort for businesses to find new and exciting ways to promote their products.

Most people have probably seen vehicle graphics on company vehicles and buses around their town. The ads are recognized as a great way to build brand recognition and market products to a larger number of people. LoBrutto says, "Compared to other alternatives, it's an extremely cost effective way to advertise. Getting your business noticed in today's crowded advertising marketplace is becoming more and more difficult. So local businesses that want to stand out and take their advertising to the next level should look into putting vehicle wraps on their cars, vans, and trucks. Businesses with delivery or service vehicles are particularly well positioned to utilize vehicle wraps since their vehicles are always being driven around town and in front of new potential customers."

Azure Vehicle Graphics is a vehicle graphics specialist firm headquartered in Austin, Texas. Azure works with businesses and consumers throughout the United States and Canada to produce eye-catching, high resolution vehicle graphics. http://www.azurevehiclegraphics.com/ 866.339.4447.