MotorSports Emporium Continues Fast Track Growth; DriversDigs.com to Showcase Authentic Driver Apparel

SCOTTSDALE, Ariz.--Feb. 1, 20055, 2005--David Keaveney, CEO of MotorSports Emporium Inc. (OTCBB:MSEP), announced today the launch of their newest division, DriversDigs.com, a Web site selling original equipment worn by participating race drivers. Launch date for the new site is anticipated to be next month as equipment and pricing is being finalized.

Keaveney stated, "To reach projected revenue figures of $1-$5 million in 2005, MSEP will continue to acquire and develop new business lines that can contribute to our overall growth. Given our growth strategy and the popularity of collecting authentic race apparel, DriversDigs.com is a natural fit adding excitement to racing enthusiasts."

Items at DriversDigs.com come with a certificate of authenticity and are in limited quantity.

Keaveney concluded, "DriversDigs.com will not only contribute to our overall revenue growth but can provide a 'foot-in' with drivers from various racing series -- including NASCAR."

In an unrelated announcement, Marketing Manager Mark Wolkos announced the addition of Michael Ambrose as a full-time Web designer/developer. Wolkos said, "Mr. Ambrose has worked in this capacity with a Fortune 500 company for the past six years and was chosen from a pool of nearly 100 candidates. He will be responsible for developing, updating and enhancing our corporate image via the Internet, including the creation of new division sites, in addition to an online auction."

About MotorSports Emporium

MotorSports Emporium Inc. is a fast track company in the motor sports industry targeting enthusiasts who participate in die cast collecting, automobile restoration, high-performance accessories, motor sports-related collectibles, drivers apparel, race venues and product licensing.

To purchase product visit www.ScaleCars.com, www.driversdigs.com or for further information visit www.motorsportsemporium.com.