LiveWorld Announces Renewal of Contract With MINI USA to Provide Online Community for MINI Cooper Owners

Leading Online Community Agency Provides Loyalty Community for Leading Car Brand

LOS GATOS, Calif., Feb. 15 -- LiveWorld, Inc. (Pinksheets: LVWD.PK) today announced that MINI USA has renewed its contract with LiveWorld for the provision of online community services.

LiveWorld provides the Owners Lounge online community on the MINI USA site (www.miniusa.com) which serves the vast majority of new buyers of MINI passenger cars. Through this online community, MINI owners are able to connect, share stories and expand their unique experience with other MINI owners.

"Our MINI owners are passionate and gather as a community to share their enthusiasm and ownership experiences," said Jack Pitney, Vice President of MINI USA. "And through our Owners Lounge online community that LiveWorld helped us develop, we have given our owners the perfect virtual forum, creating a social network of MINI owners online."

"MINI is unquestionably the coolest car brand in the world," said Peter Friedman, Chairman & CEO of LiveWorld. "We are excited that we have been able to help make it the coolest online community experience in the auto market."

About LiveWorld, Inc.

LiveWorld (www.liveworld.com) is the leading full service online community agency that creates, operates, and manages loyalty marketing, customer support, and business intelligence communities based on the Company's unique community applications platform and strategic community model. LiveWorld solutions enable Fortune 1000 companies to strengthen customer relationships, increase revenues, and reduce costs. Clients include companies such as America Online, A&E Television Networks, BEA Systems, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel, MINI Cooper USA, PayPal, QVC, Slim-Fast, SUN Microsystems, The Walt Disney Company and Warner Brothers. LiveWorld is headquartered in Los Gatos, California.

About MINI USA

MINI USA, established in the U.S. in 2002, is division of the BMW Group in the United States which has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of motor cars. BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey. Information about BMW Group products is available to consumers via the Internet at: www.bmwusa.com; www.bmwmotorradusa.com, www.miniusa.com, www.rolls-roycemotorcars.com

LiveWorld "Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release contains forward-looking information concerning the Company's future expectations, forecasts, and prospects. These statements include those regarding the Company's current or future financial performance. Actual results may differ materially from those expressed in the forward looking statements made by the Company as a result of, among other things, the Company's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, ability to acquire new customers, and other risk factors described in the Company's latest 10Q and 10K filed with the SEC. Financial information quoted in this release represents results that have not been audited or reviewed by an outside accounting firm and are subject to change upon such a review.

NOTE TO EDITORS: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com.