Wasserman Media Group Acquires Champion Sports Group

Addition of Prominent Sports Marketing Agency Bolsters WMG's Marketing Offerings

LOS ANGELES, Feb. 14 -- Wasserman Media Group has purchased Champion Sports Group from Fahlgren Inc., further strengthening the company's sports marketing capabilities under WMG Marketing, the leading naming rights agency for sports venues and destinations, and key marketing consultant for clients such as T-Mobile, Nestle and Campbell's. Champion brings marquee clients involved in NASCAR, including GM Goodwrench and NAPA, and will be integrated into WMG's Marketing division. Champion will maintain offices in North Carolina.

"Champion Sports Group has built an extraordinary business with a team and valued client base unmatched in the industry. Combining Champion's expertise and success with WMG's resources and core business positions us to offer brands, teams and talent with even more powerful strategic marketing services," said Jeff Knapple, President, Marketing, WMG.

Founded in 1991, Champion Sports Group offers a variety of services centered on marketing and managing sports-related sponsorships. The Huntersville, N.C., based company serves as a liaison for some of the most prominent brands in NASCAR, handling aspects of public relations, hospitality, event marketing and sponsorship activation. Champion has managed sponsorships for 11 NASCAR championship teams, successfully executing over 100 events a year, including a Professional Bull Riders event in Albuquerque, N.M. Over the years, Champion has represented Dale Earnhardt, Dale Earnhardt, Jr., Kevin Harvick, Michael Waltrip, Mike Skinner, Steve Park, Brian Vickers, and Ty Murray.

"This is a very exciting time for Champion Sports Group," said David Allen, Founder of Champion Sports Group. "Our successful relationship with Fahlgren over the past six years has given us the opportunity to be sought after by Wasserman, one of the top sports marketing groups in the country."

Allen continued, "This shows how far CSG has come in a short amount of time and the outstanding ability of the people that are behind it. I truly appreciate everything that Fahlgren has been able to accomplish with us, and look forward to many exciting experiences with WMG in the future."

About Wasserman Media Group

Wasserman Media Group, LLC is a leading sports and entertainment management, marketing and content company. WMG's complementary divisions collectively represent some of the industries' most recognized athletes, musicians and brands. The management business handles top talent including sports superstars Travis Pastrana and Dave Mirra. WMG Marketing secures naming rights for popular sports and entertainment destinations, generates corporate sponsorships, and develops marketing programs for leading consumer brands. WMG recently launched a content business with Studio411, a full-scale production studio with comprehensive retail distribution and marketing capabilities. Wasserman Media Group is also the holding company for the Los Angeles Avengers of the Arena Football League.